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Private Offers on Microsoft Azure Marketplace: What ISVs Need to Know

Imagine this: Your Azure Marketplace offer is live. You enter into a conversation with a prospect who is interested in your solution but wonders if you can do something to sweeten the deal. Rather than create a custom plan outside of Azure, you can express private offers right in the Azure Marketplace.

Creating a private offer in the Microsoft Partner Portal can be challenging and time-consuming. With so many moving parts, it’s easy to make a mistake that can slow down—or even potentially risk losing—a major deal. So, to submit a private offer on Azure, you will need to build some form of operation around the process. 

Here’s everything you need to know about private offers in Azure, including how the Invisory platform can help manage them at scale. 


What is a private offer in Azure?

A private offer in Azure is a solution offered by an ISV with time-bound pricing and customized terms. Your customer must accept the offer on time or risk losing the terms. 


Why make a private offer?

Private offers allow ISVs to customize solutions to meet their customers’ unique needs. With private offers, ISVs can customize the monthly or annual subscription costs and personalize metering for a specific unit, such as data consumed. 

Making a private offer is a good strategy for offering a discount as an incentive to close a significant deal.


Challenges of making a Private offer in Microsoft Partner Center

Making a private offer in the Microsoft Partner Center can be more stressful than expected. The process can take over an hour if you complete the form correctly the first time. It’s easy to make mistakes on the private offer form, which can slow down making an offer and even jeopardize a deal.


Making private offers on Azure with the Invisory platform

With private offers, millions of dollars can be on the line. Working with a trusted GTM platform like Invisory can streamline the process and reduce the time to express an offer by 600%. The results? ISVs can express private offers at a scale that isn’t possible with Microsoft Partner Center alone. Our platform’s pre-built APIs cut technical costs and get you transactable in weeks, as opposed to months. If you’re interested in learning more, reach out today

In the meantime, check out other Azure Marketplace content on our blog:

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