The Google Cloud Partner Advantage Program: The inside scoop
For ISVs, joining the Google Cloud Partner Advantage Program can open up new opportunities to drive success on your Google Cloud Marketplace (formally GCP) journey. Like Azure Marketplace’s Solutions Designations and AWS Marketplace’s Partner Paths, Google Cloud Partner Advantage Program offers training, certifications, and milestones for customer success, with the end goal of earning Expertise […]
What to Look Forward to at Black Hat USA 2024: An ISV Guide
The Black Hat USA 2024 conference, which will take place August 3-8, 2024 in Las Vegas, is just around the corner, and the team at Invisory is gearing up for an event filled with cutting-edge cybersecurity insights and innovations. This premier event is a goldmine for anyone involved in cloud security, AI, and advanced technology […]
Top Cloud Marketplaces Where ISVs Can List
If you’re an ISV looking for a new revenue channel, you’re probably listed (or thinking about listing) on cloud marketplaces. Maybe you’re looking to start transacting on a hyperscaler cloud marketplace like Azure, AWS, or Google Cloud Marketplace so customers can purchase your solution with committed spend. Or maybe you’re building solutions that improve CRM, […]
What is Cloud Go-to-Market (GTM)? From Strategy to Marketplace Operations
At the peak of the pre-Covid tech boom, a new category began to emerge: cloud go-to-market, or cloud GTM for short. With a nod towards the Salesforce AppExchange, one of the first B2B marketplaces, AWS, Azure, and Google Cloud launched their cloud marketplaces. These hyperscalers understood, like Salesforce before them, that customers across the board […]
Committed Spend – Your Cloud Marketplace Secret Weapon
With budgets for technology tightening across all industries, independent software vendors (ISVs) have started exploring new channels to unlock revenue. Today, ISVs are listing on cloud marketplaces such as Azure, AWS, and Google Cloud to take advantage of customers’ committed spend, or money that has already been allocated to their cloud service provider (CSP). For […]
Is it “Google Cloud Marketplace” or “GCP Marketplace”? A brief history and explainer
Whether you’re a seasoned Googler or an ISV that’s new to selling on cloud marketplaces, you may have noticed something confusing about the way people talk about Google’s cloud marketplace. Is the search giant’s marketplace called “GCP” or “GCP Marketplace,” which seems to be the chosen lingo of industry insiders? Or do we call it […]
Why AI and ML ISVs are Selling on Google Cloud Marketplace (GCP): Benefits, Challenges, and more
With venture funding reaching nearly $50 billion for AI startups in 2023 alone, AI and ML startups will quickly face a new challenge: generating revenue from their technological innovations. For AI and ML companies built on Google Cloud, selling on Google Cloud Marketplace (formally known as GCP), is an opportunity that can’t be ignored. […]
Insights into Invisory’s First Hackathon
Building a seamless integration ecosystem can pose a wide array of challenges to developers, especially when working with major cloud marketplaces and CRMs. This has been a huge focus for the development team here at Invisory, where our mission is to centralize your cloud marketplace experience. A focus on navigating Third-Party Integrations with Prismatic We recently embarked on […]
Tracking Early Signs of Success for your AppExchange Listing
Salesforce Partnerships, much like your internal sales team, are seen as successful by sales teams and executive teams alike based mostly on pipeline and closed deals. These are important metrics to sustain a business and fund an alliance team, but it can’t be the only metrics you track in the first 12-24 months after launching […]
Getting Started on the Salesforce AppExchange: A listing guide for ISVs
So you want to get listed and sell your app on the Salesforce AppExchange… There are a few distinct tactical steps that need to be followed before you can publish your listing. In this guide, we will walk you through the high-level requirements to join the AppExchange as an ISV. Ready to unlock the secret […]
