The Importance of AWS Marketplace Metering (and Tips for ISVs)
AWS Marketplace metering allows ISVs to charge customers based on usage, whether that is data consumed, users added, time spent, or credits consumed. For AWS ISVs with solutions that scale up or down significantly based on usage, metering can help you sell solutions to smaller SMBs with lower usage, as well as include discounts for […]
Agentforce: What Salesforce ISVs Need to Know
Agentforce was all the buzz at Dreamforce this year. Unlike other announcements from Salesforce that felt like pre-announcements, aka available in 12-18 months after the announcement, Agentforce seems to be more real and more of a present focus than announcements of years past. As an ISV, here are a few things to know about the […]
So what is a cloud marketplace, anyway? History, benefits, examples
If you’re reading this article, you’re probably asking yourself, what is a cloud marketplace? As someone that has worked in marketing at various ISVs myself, I only learned about cloud marketplaces after watching those companies getting listed on several cloud marketplaces. It’s not uncommon for folks working at an ISV to have no idea their […]
Google Cloud Marketplace (GCP) vs. Azure vs. AWS: Which is right for you?
If you’re an ISV looking to get listed and start selling on cloud marketplaces, you’re probably asking yourself about the differences between Google Cloud Marketplace vs. Azure Marketplace vs. AWS Marketplace. While some ISVs choose to go-to-market on only one marketplace, others launch a multi-cloud strategy and list on the 3 hyperscalers, as well as […]
How to Survive Event FOMO
Picture this: Your team has been talking about the big week for months – no, since last year. When they speak of Dreamforce, you think of some science fiction movie or series, like Star Trek or Power Rangers. The big week has arrived, and now you’re sitting face-to-face with an empty calendar and all the […]
Trends in Partner Selling: Digesting Salesforce’s 2024 Report
In a double-anonymous survey conducted from March 8 through April 18, 2024, Salesforce took a closer look at the state of partnership and selling in light of the AI boom. The result is an informative report titled: Trends in Partner Selling. You can access the report here. Today, partners aren’t just in the game of […]
Cloud Marketplace Stats You Need to Know for 2024
Cloud marketplaces are all the rage – and quickly emerging as the channel of choice for B2B buyers and sellers alike. With thousands of solutions available on Azure, AWS, Google Cloud Marketplace, and Salesforce AppExchange, ISVs are missing out on key selling opportunities if they aren’t listing and transacting. Don’t believe us? Check out these […]
Making the Most of Dreamforce 2024 for Marketing, Sales, and Alliance Teams
Dreamforce 2024 (Sep 17 – Sep 19) is officially one month away. For those in the Salesforce ecosystem, this is crunch time. Whether you’re in sales, marketing, alliances or a Salesforce admin, Dreamforce is your Superbowl (and the Moscone Center, like a sports stadium). Salesforce’s main annual conference is the closing and learning event of the year […]
Capture More Azure Benefits with New FY25 ISV Partner Program Incentives
This eBook guides you through the importance and benefits of becoming transactable, the journey to being IP co-sell ready, tracking partner success, and much more. Download Every year in July, the beginning of Microsoft’s fiscal year, the tech giant announces updates to the Microsoft Cloud Partner and ISV Programs. The good news for ISVs in […]
Salesforce ISV Partner Tiers and Journey Updates: Summer 2024
Just in time for Dreamforce, Salesforce has announced changes to their ISV partner program, including ISV partner tiers and journey. Below are some top takeaways from the ISV Track Overview. The key pillars for 2024 Launch and get to market quickly Accelerate scalable business growth The focus seems to have shifted from ISV status with […]
