How to Survive Event FOMO

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Picture this: Your team has been talking about the big week for months – no, since last year. When they speak of Dreamforce, you think of some science fiction movie or series, like Star Trek or Power Rangers. The big week has arrived, and now you’re sitting face-to-face with an empty calendar and all the […]

Trends in Partner Selling: Digesting Salesforce’s 2024 Report

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In a double-anonymous survey conducted from March 8 through April 18, 2024, Salesforce took a closer look at the state of partnership and selling in light of the AI boom. The result is an informative report titled: Trends in Partner Selling. You can access the report here. Today, partners aren’t just in the game of […]

Cloud Marketplace Stats You Need to Know for 2024

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Cloud marketplaces are all the rage – and quickly emerging as the channel of choice for B2B buyers and sellers alike. With thousands of solutions available on Azure, AWS, Google Cloud Marketplace, and Salesforce AppExchange, ISVs are missing out on key selling opportunities if they aren’t listing and transacting. Don’t believe us? Check out these […]

Making the Most of Dreamforce 2024 for Marketing, Sales, and Alliance Teams

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Dreamforce 2024 (Sep 17 – Sep 19) is officially one month away.  For those in the Salesforce ecosystem, this is crunch time. Whether you’re in sales, marketing, alliances or a Salesforce admin, Dreamforce is your Superbowl (and the Moscone Center, like a sports stadium). Salesforce’s main annual conference is the closing and learning event of the year […]

Capture More Azure Benefits with New FY25 ISV Partner Program Incentives

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This eBook guides you through the importance and benefits of becoming transactable, the journey to being IP co-sell ready, tracking partner success, and much more. Download Every year in July, the beginning of Microsoft’s fiscal year, the tech giant announces updates to the Microsoft Cloud Partner and ISV Programs. The good news for ISVs in […]

Salesforce ISV Partner Tiers and Journey Updates: Summer 2024 

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Just in time for Dreamforce, Salesforce has announced changes to their ISV partner program, including ISV partner tiers and journey. Below are some top takeaways from the ISV Track Overview.  The key pillars for 2024 Launch and get to market quickly Accelerate scalable business growth  The focus seems to have shifted from ISV status with […]

Why Your Procurement Team Cares About AWS Marketplace 

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When you think about marketplace selling and procurement on platforms like AWS Marketplace, you should be thinking about it as a team sport. Sure, selling through the marketplace results in larger deals, faster sales cycles and exposes your brand to a new audience, but if you’re only thinking about the pipeline benefits, you’re missing out.  […]

The Google Cloud Partner Advantage Program: The inside scoop

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For ISVs, joining the Google Cloud Partner Advantage Program can open up new opportunities to drive success on your Google Cloud Marketplace (formally GCP) journey. Like Azure Marketplace’s Solutions Designations and AWS Marketplace’s Partner Paths, Google Cloud Partner Advantage Program offers training, certifications, and milestones for customer success, with the end goal of earning Expertise […]

What to Look Forward to at Black Hat USA 2024: An ISV Guide

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The Black Hat USA 2024 conference, which will take place August 3-8, 2024 in Las Vegas, is just around the corner, and the team at Invisory is gearing up for an event filled with cutting-edge cybersecurity insights and innovations. This premier event is a goldmine for anyone involved in cloud security, AI, and advanced technology […]

Top Cloud Marketplaces Where ISVs Can List 

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If you’re an ISV looking for a new revenue channel, you’re probably listed (or thinking about listing) on cloud marketplaces. Maybe you’re looking to start transacting on a hyperscaler cloud marketplace like Azure, AWS, or Google Cloud Marketplace so customers can purchase your solution with committed spend. Or maybe you’re building solutions that improve CRM, […]