Your Embedded Team for Cloud Marketplace GTM
Cloud marketplaces have emerged as the channel of choice for B2B transactions. Taking full advantage of this sales motion requires more than just listing your application. Lasting success requires a cloud go-to-market (GTM) strategy to stand out with buyers and marketplace sellers.
Go-to-market as a service, driving revenue through partnerships
Invisory runs two motions across Microsoft, AWS, Salesforce, Google Cloud, and beyond — so you're covered no matter which one drives your pipeline. The eight pillars below are how both motions get delivered.
Ecosystem Partnership Management
We manage the day-to-day of your hyperscaler or CRM partnership — Microsoft, AWS, Salesforce, Google Cloud, and more — so your co-sell and marketplace motion runs without you needing to own the relationship yourself.
Partner-Driven GTM
We build and run the channel programs that drive revenue through SIs and resellers — recruitment, enablement, and management — activated across the same ecosystems.
Both motions run across every ecosystem we support — Microsoft, AWS, Salesforce, Google Cloud, Databricks, Snowflake, ServiceNow, and Workday.
Eight pillars. One dedicated strategist.
Scale your partnership and increase co-sell opportunities with Invisory. Our foundational GTM strategy package is your one-stop-shop to maximize your cloud marketplace selling. With each pillar, our dedicated Invisory Marketplace Partner Strategist will work with you to create assets, deploy playbooks, and educate your team for lasting success.
Strategy & Operating Model
GTM strategy, roadmap, and KPI tree built for faster partner lift and internal alignment.
Listing & Launch
Listing readiness, build or refresh, and offer architecture designed for faster launch and higher conversion.
Private Offer Advisory
Templates and workflows that turn private offers into a repeatable deal desk motion, not a one-off scramble.
Co-Sell System
Field alignment with hyperscaler sellers and program-enabled plays that capture more commit and more opportunities.
Sales Enablement & Rep Adoption
Playbooks and CRM-integrated workflows so your own sellers forecast and sell with confidence.
Partner Marketing & Ecosystem
Marketplace SEO, joint campaigns, and hyperscaler funding activated for more inbound and pipeline.
Analytics, Governance & Reporting
Dashboards and metrics built for visibility, governance, and predictable scaling — the kind execs actually read.
Renewals, Expansion & Multi-Cloud
Renewal playbooks and replication plans that drive NRR and extend the motion to new clouds.
Expertise, encoded
Our strategists work inside a platform we built ourselves — every pillar runs through proprietary modules that encode what used to take days of expert-dependent work. It's the delivery engine behind the strategy, not a replacement for it.
Support for Microsoft Marketplace, AWS, and Google Cloud Marketplace — one team, every hyperscaler.
Fast-track public listing, private offers, and on-platform co-selling without tapping your engineering team.
6-factor matching engine for SI partner fit — replaces manual research with algorithmic scoring.
130-point scoring engine that auto-triggers CRM workflows to accelerate partner pipeline.
Autonomous consumption ledger for real-time metered billing — accurate across every marketplace.
Automated escalation on stalled deals, with review cycles shrunk to under 48 hours.
Platform-to-CRM syncing with Salesforce and HubSpot — your team never leaves the CRM.
Dashboards built for governance, not just activity tracking — the kind execs actually read.
You can't manage what you can't measure
Every engagement runs against a shared scorecard — listing status, co-sell pipeline, incentive capture, and revenue impact — so you and your dedicated strategist are always looking at the same numbers.
No more piecing together spreadsheets from three different Partner Center exports. One tracker, updated continuously, reviewed together.