Drive Cloud Marketplace Success in MarTech
Currently valued at over $400 billion, MarTech (marketing technology) is one of the fastest growing industries globally – and the hyperscalers and CRM giants have taken note. AWS, Azure, Google Cloud, and Salesforce are doubling down on the buying and selling of MarTech solutions on their respective cloud marketplaces.
Cloud Marketplace Benefits for MarTech Solutions
Data governance & compliance
MarTech solutions on cloud marketplaces better integrate customer and prospect data with your CSP and CRM so you can understand, engage, and retain customers compliantly and effectively.
Ease of integration & deployment
Marketers need their solutions to seamlessly integrate with their CSP and CRMs to make the most out of customer and pipeline data.
Streamlined legal & procurement
By closing a deal on a cloud provider’s pre-approved legal templates, marketers can streamline the procurement process and reduce due diligence time with their IT teams.
Committed spend
CSP customers often have committed spend budgets, or money their IT/Ops teams have allocated for compute costs and third-party marketplace solutions. Leveraging committed spend budgets, which often expire and go to waste when the contract ends.
Co-sell
SMBs, scale-ups, and enterprises can tap into co-selling with reps from AWS, Azure, Google Cloud, and Salesforce to gain exposure and share discovery to speed up sales cycles. These trusted partners can be a force multiplier for your business.
Scalability & reliability
Cloud marketplaces enable MarTech organizations to scale their sales and revenue models to reach a new target customers with the support of the channel and partner selling.
Formstack Sees 7x Increase in Salesforce Pipeline Working with Invisory
Invisory’s methodology takes a large and complex ecosystem and shrinks it down to tangible steps, allowing us to strategize how to make the biggest impact with our largest partner... We’re showing a 7x increase in pipeline generated from Salesforce AEs and SEs compared to the first quarter of the year thanks to the program built with Invisory.
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All of Your Cloud GTM Needs to Drive Marketplace Success in MarTech
Get listed faster and manage metering with Invisory’s API integrations
AWS, Azure, and Google Cloud requires API integrations for getting transactable and metering, which is especially important for MarTech solutions billed based on usage.
Fine-tune your message for each marketplace and industry
Ensure the messaging on your GTM assets speak to the top industries you sell into, as well as each unique value you bring to CSP and CRM ecosystems. What messaging flies on the AppExchange might fall flat on Google Cloud Marketplace, for instance.
Streamline co-sell
With Invisory’s co-sell playbooks, hands-on training, and Cloud GTM platform, MarTech ISVs can get the attention of cloud sales reps and access new customer segments through co-sell.
Integrate with your CRM
Integrate Salesforce or HubSpot with Invisory’s Cloud GTM platform so you can better manage customer and pipeline data associated with partner selling, across marketplaces.
Benefit from expert-built GTM asset playbooks & templates
Whether you’re an established MarTech ISV or newer to market, Invisory offers GTM playbooks for success and templates for ecosystem expected collateral like 1-pagers, battle cards, and sales cards to help you position yourself better and faster.
Access CSM support.
Invisory is experienced in helping MarTech ISVs reach cloud marketplace success. Your expert CSM is a marketplace expert who knows what a great GTM motion looks like in each ecosystem.
As budgets tighten, more revenue leaders are looking to secure MarTech solutions through trusted cloud partners allowing them to tap into unused committed spend budgets and easier sales cycles.
In a challenging selling environment like today’s, taking advantage of new channels like cloud marketplace can only accelerate pipeline and streamline the sales process. Let Invisory help you take your Cloud GTM strategy to the next level.
Ready to unlock success?
- Designed by experts
- Single platform to manage multiple marketplaces
- Take the hassle out of selling & co-selling
FAQ
I thought cloud marketplaces were focused on IT, cybersecurity, and DevOps solutions, not MarTech. Is that true?
While hyperscalers cloud marketplaces such as AWS, Azure, and Google Cloud were initially conceived to help IT departments improve their tech stacks, today’s landscape looks much different. Now, ISVs selling into marketing and revenue teams are beginning to see cloud marketplace selling as a necessary step to build and scale their businesses.
With Salesforce and other CRMs like HubSpot and Atlassian, the story is different. Salesforce’s cloud marketplace, the AppExchange, has always placed a huge emphasis on MarTech solutions that fill white space in the CRM giant’s functionality. In fact, many MarTech solutions (including Formstack) are 100% Salesforce native.What are some top MarTech use cases for third-party cloud marketplace solutions?
- Customer segmentation and personalization
- Campaign management and automation
- Social media marketing and monitoring
- Lead generation and nurturing
- Customer journey mapping
- Conversion rate optimization (CRO)
- Influencer marketing
- Content marketing
- SEO
- Data analytics and reporting
- Chatbots and conversational marketing
- Paid media and programmatic advertising
- Customer feedback and surveys
- Event marketing and webinars
- Customer retention and loyalty programs
- ABM
- Video marketing
Who are the buyers within MarTech?
More CMOs and revenue leaders are looking to cloud marketplaces to procure solutions for social media management, video creation, forms, marketing analytics & automation, and campaign personalization.
