CRM Marketplace Cloud Solutions to Drive ISV Success

Invisory Partner Success Tracker dashboard

Let’s face it, CRM marketplaces are crowded. It can be hard to get attention from marketplace sales teams and even harder to stand out to prospects and customers. 

All CRM marketplace journeys start with building and listing an application on your CRM marketplace of choice. Which marketplace that is depends on where you are invested and well as where your customers are invested. For instance, if your company uses Salesforce and the majority of your customers do as well, that is a great place to start with your first marketplace listing. 

Once listed, the real accelerator to success comes from the go-to-market strategy you put into your partnership post launch. That’s what truly moves the needle with internal cloud marketplace sales teams, customers, buyers, and system integrators.

Don’t get lost in a sea of apps

The best way to differentiate is through a solid go-to-market strategy.

  • Understanding of the ecosystem and messaging that resonates with their audience
  • Set realistic and clear expectations on what to expect in your first 18-24 months as you build your program
  • Create content that resonates
  • Build a co-sell motion that incorporates and enables the internal teams at your organization and those at your cloud marketplace partner

Invisory is your guide to CRM markeptlace success

Build your partner network faster and increase your pipeline by tapping into our marketplace expertise to optimize positioning, sales enablement, and partner success.

The Invisory go-to-market platform guides ISVs who are listed on CRM marketplaces like the Salesforce AppExchange on a path to a more fruitful partnership with less headaches and more understanding of what works.

Turbocharge your CRM Marketplace relationships with Invisory's GTM cloud platform

Increase your pipeline

Increase pipeline with targeted messaging, expert thought leadership, and go-to-market strategies that work for your listings.

Gain valuable insights

Tap into attribution analytics to determine which account teams and consulting partnerships are driving the most value for you in your chosen CRM marketplace ecosystem and beyond.

Focus on lasting success

Save your cloud alliance team time and energy while future proofing your partner program beyond a single individual with playbooks and CRM cloud marketplace co-selling strategies.

Fast track growth

Ramp up partner co-selling by zeroing in on the highest-value opportunities to boost sales.

Demystify the Salesforce co-sell motion

Unlock what motivates the CRM marketplace sellers with the creation of content, messaging and GTM strategies that resonate.

Automate GTM deliverables & playbooks

Access expert-built templates, thought leadership, playbooks and automated go-to-market deliverables like one pagers, battlecards, messaging exercises, and more.

Explore Invisory's CRM cloud GTM packages

Invisory provides a single platform — along with guidance and best practices — to manage all of your cloud marketplaces activities


Everything an ISV needs to jumpstart success on the Salesforce AppExchange 

Salesforce partnership analysis & goal setting with readout

Ecosystem positioning

Salesforce Sales kit

Monthly AppExchange reporting

Drive AppExchange review training & templates

Quarterly lead flow testing


Everything in “Launch,” plus…

SEO recommendations

Event sponsorship execution playbook

AppExchange audit

Selling with Salesforce training for Aes

Partner Success Tracker

Unlimited access to self-service templates

Quarterly GTM advisory calls

Quarterly partnership review


Everything in “Growth,” plus…

SI partnership builder

SI – Partner Program Playbook

Tailored selling with Salesforce training twice per year for new AEs and SEs

SI Sales Kit with tailored messaging

Use case matrix

Dreamforce Sponsorship cohort

Industry or regional Salesforce sales kit

Ready to unlock success?


  • What is a CRM cloud marketplace?

    CRM cloud marketplaces are online stores where customers can discover, purchase, and download software solutions that integrate with their existing customer relationship management system, including Salesforce, ServiceNow, and HubSpot. Think of it like your personal Amazon shopping cart but for B2B SaaS. 


    For ISVs, listing and selling apps on CRM marketplaces opens up opportunities for new customers, an expanded audience, an opportunity to co-sell and most importantly, more revenue.

  • Who benefits from using CRM Marketplaces?

    CRM marketplaces offer solutions to B2B customers of all sizes, maturity and with disperse needs. Everyone from RevOps, Sales, Marketing, and Customer Success professionals look to CRM marketplaces to fill whitespace in CRM’s solutions. If you download an app on the AppExchange, for example, the solution will be designed to help you improve a specific workflow in Salesforce. Downloading from one of these marketplaces also means it has passed Security Review tests from the CRM.

    For ISVs, CRM marketplaces offer a more streamlined approach to selling their solution and reaching customers. Since every listing on Salesforce goes through a rigorous security review process, customers can rest assured that they won't face major security or compliance issues. 

    CRM marketplaces also help customers discover solutions they may not have seen advertised elsewhere.

    It's a win-win for buyers and sellers alike.

  • Popular CRM marketplace solution types

    With thousands of applications available on the Salesforce AppExchange and more being added everyday, It can be hard to stand out. Understanding the landscape and competitive ecosystem within these marketplaces can be key to success.  

    To give you an example of popular solutions available on CRM marketplaces, take a look at the list below:

    • User permissions management
    • Dashboards 
    • Document signature and management (DocGen solutions)
    • Form create (Form solutions)
    • Email management
    • Project management 
    • Content management & CMS tools
    • Project management 
    • Payment data & financial workflows
    • Data management 
    • Call center & contact center tools
    • Marketing automation
    • Feedback widgets
    • Chatbots 
    • Mapping tools 
    • And much more
  • Listing your app on a CRM marketplace

    The application listing processes for the Salesforce AppExchange, ServiceNow Store, and other CRM marketplaces follow similar steps. ISVs will need to understand the CRM platform and the ecosystem’s language (e.g., Salesforce or ServiceNow), identify a gap in the market, join the relevant partner program, build the solution using the CRM’s development platform, pass a security check, and develop GTM marketing materials. Sounds easy right? Many ISVs get stuck here and don’t know where to start. It’s important to have a GTM strategy in place to ensure a faster path to success. 

  • Is Salesforce a cloud CRM?

    Salesforce is a popular cloud-based CRM that helps companies manage relationships with prospective and current customers. 

  • What is CRM software?

    CRM software, short for customer-relationship management software, helps businesses keep track of prospective and existing customer communications. With a CRM like Salesforce or ServiceNow in place, companies can better maintain and nurture relationships, increase pipeline, and drive sales. 

  • How do cloud-based CRMs work?

    Cloud-based CRM solutions are hosted on the provider’s services. Customers, then, can access the services through cloud, or the internet. Cloud-based CRMs fall under the software-as-a-service (SaaS) umbrella. 

  • What are the top CRM marketplaces?

    Top CRM marketplaces include Salesforce AppExchange, the ServiceNow Store, and Hubspot App Marketplace. Speaking more generally, other popular CRM platforms include, SAP Sales Cloud, ClickUp, Zoho, and Pipedrive.

  • What is the difference between traditional CRM and cloud CRM?

    Traditional CRMs are generally hosted wholly or partially on premise, which means they don’t offer the best integration capabilities. Cloud CRMs, on the other hand, are hosted on the cloud and offer integrations with new and established third-party tools. Thanks to their best-in-class integrations and ease of access, CRMs enable distributed organizations to complete pressing tasks, efficiently.