How Cloud Marketplaces Help You Sell More Cybersecurity Software
In today’s digital-first world, cybersecurity threats and data breaches are omnipresent. Who isn’t afraid of being hacked and how that could damage reputations and lead to financial loss? Now more than ever, cybersecurity solutions are top of mind for B2B customers, especially across cloud marketplaces. For cybersecurity software providers and ISVs, the challenge of going […]
Private Offers on Microsoft Azure Marketplace: What ISVs Need to Know
Imagine this: Your Azure Marketplace offer is live. You enter into a conversation with a prospect who is interested in your solution but wonders if you can do something to sweeten the deal. Rather than create a custom plan outside of Azure, you can express private offers right in the Azure Marketplace. Creating a private […]
A Review of Bob Moore’s “Ecosystem-Led Growth”: Partners are the Future
On a team call a few weeks ago, our CRO recommended that I check out Bob Moore’s new book, Ecosystem-Led Growth: A Blueprint for Sales and Marketing Success Using the Power of Partnerships (2024). Despite working as an ISV marketer for 2 years (and various B2C and B2B2C startups for the past 6+), I only partnered […]
Azure Metering: The Ultimate Guide for ISVs
Once you’re listed on the Azure Marketplace, you will need to determine whether or not to include metering as part of your pricing strategy. While some applications come with standard pricing (e.g., a monthly or annual subscription cost), other services charge by the usage of a specific unit, like data consumed or reports created. Think […]
Hyperscalers: From Data Centers to Cloud Marketplaces
The terms “hyperscale” and “hyperscaler” get thrown around a lot – and with good reason. It goes without saying that hyperscalers like AWS, Azure, and GCP have redefined the internet and allowed SaaS businesses to create cloud solutions that are hosted off-prem. But hyperscaler didn’t always describe the internet or even cloud consumption. […]
AWS Marketplace vs. Azure Marketplace: The Differences
If you’re an ISV thinking about listing your solution on a hyperscaler cloud marketplace, you’re probably comparing AWS Marketplace vs. Microsoft’s Azure Marketplace. While both marketplaces offer ISVs an opportunity to unlock new revenue streams, Azure and AWS have their differences. Here’s a look at what the two hyperscaler marketplaces have in common, as well […]
Preparing for Event Season (and Measuring your ROI)
It’s event season, are you ready for it? How do you prepare? And what do you need in order to measure event marketing ROI? Events are often the largest investment of the year for a marketing team, especially a small one. When you factor in the time spent strategizing, preparing, inviting and designing your presences, […]
Breaking Down the Total Economic Benefit of the Microsoft Commercial Marketplace Report
In December 2023, Microsoft and Forrester released a report on the TEI (total economic benefit) of the Microsoft Commercial Marketplace. As more and more businesses shift from ad hoc software buying to a more streamlined marketplace purchase, we thought it would be a good time to break down and summarize the TEI report from one […]
Partner-Generated vs. Partner-Influenced Deals: The Differences
Tracking the success of partner performance in your business is critically important as you build and grow a meaningful cloud marketplace alliance program. Your partnership strategy should involve understanding not only who to partner with, but when and how to ensure you are managing your time, energy and resources appropriately. To that end, we’re going […]
Salesforce AppExchange Security Review Guide for ISVs
The Salesforce AppExchange Security review takes time – and is a frustrating experience for many independent software vendors (ISV). While the process can last several months, there are only two primary approvals required to list an app publicly on the AppExchange: 1) a Business plan approval from Salesforce Legal and 2) Security Review approval. Keep […]
