Salesforce System Integrators: Benefits and challenges of SIs

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Salesforce System Integrators (SIs), or Salesforce Implementation Partners, are an integral part of the Salesforce ecosystem. Historically, Salesforce did not offer their own professional services, except for the top 10 or so enterprise customers. This meant that for all implementation services, both Salesforce and the ISV community relied on System Integrators or in-house experts for […]

What is Co-Marketing? Maximizing ISV Success with Partners

blog hero header for "What is co-marketing," a post on the Invisory GTM cloud platform website

If you’re reading this blog post, you’re probably asking yourself, What is co-marketing?  There is a lot of hype around co-selling with partners with good reason, but what about co-marketing… With lean partnerships teams or often just a dedicated individual playing the role of an entire partner team, it’s easy for brands to focus all […]

Salesforce ISV Partner Program: Changes in 2024

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2024 comes with new changes for the Salesforce ISV Partner Program. I encourage every ISV in the Salesforce ecosystem to take 15 minutes to read through the changes in detail to understand how they apply to you.  In this blog, I’ll focus on the changes specifically for ISVs (in no particular order of importance).   […]

Making the Case for a Cloud Alliance Team

an image that readings making the case for an alliance team, by Invisory's blog for ISVs seeking cloud marketplace success

2023 was full of layoffs, which is no surprise to anyone working in cloud partnerships or tech at large. Per CrunchBase, “More than 191,000 workers at U.S.-based tech companies were laid off in mass job cuts in 2023, and the cuts continue into 2024”. With headcount hard to come by and even harder at times […]

What Comes After Listing on the AWS Marketplace…

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Listing your application opens your solution to new audiences with committed spend that can have a meaningful impact on your business. However, many ISVs list and leave their listings success up to luck.