Committed Spend – Your Cloud Marketplace Secret Weapon
With budgets for technology tightening across all industries, independent software vendors (ISVs) have started exploring new channels to unlock revenue. Today, ISVs are listing on cloud marketplaces such as Azure, AWS, and Google Cloud to take advantage of customers’ committed spend, or money that has already been allocated to their cloud service provider (CSP). For […]
Is it “Google Cloud Marketplace” or “GCP Marketplace”? A brief history and explainer
Whether you’re a seasoned Googler or an ISV that’s new to selling on cloud marketplaces, you may have noticed something confusing about the way people talk about Google’s cloud marketplace. Is the search giant’s marketplace called “GCP” or “GCP Marketplace,” which seems to be the chosen lingo of industry insiders? Or do we call it […]
Why AI and ML ISVs are Selling on Google Cloud Marketplace (GCP): Benefits, Challenges, and more
With venture funding reaching nearly $50 billion for AI startups in 2023 alone, AI and ML startups will quickly face a new challenge: generating revenue from their technological innovations. For AI and ML companies built on Google Cloud, selling on Google Cloud Marketplace (formally known as GCP), is an opportunity that can’t be ignored. […]
Insights into Invisory’s First Hackathon
Building a seamless integration ecosystem can pose a wide array of challenges to developers, especially when working with major cloud marketplaces and CRMs. This has been a huge focus for the development team here at Invisory, where our mission is to centralize your cloud marketplace experience. A focus on navigating Third-Party Integrations with Prismatic We recently embarked on […]
Tracking Early Signs of Success for your AppExchange Listing
Salesforce Partnerships, much like your internal sales team, are seen as successful by sales teams and executive teams alike based mostly on pipeline and closed deals. These are important metrics to sustain a business and fund an alliance team, but it can’t be the only metrics you track in the first 12-24 months after launching […]
Getting Started on the Salesforce AppExchange: A listing guide for ISVs
So you want to get listed and sell your app on the Salesforce AppExchange… There are a few distinct tactical steps that need to be followed before you can publish your listing. In this guide, we will walk you through the high-level requirements to join the AppExchange as an ISV. Ready to unlock the secret […]
Unlock the Power of Booth Sponsorships at the Next Big Tech Conference or Event
While on the floor at Salesforce Connections in Chicago, I was reminded of some field marketing best practices on how to show up that can get lost in the shuffle of event planning and execution. It’s hard to believe that Salesforce’s Dreamforce, AWS’s Re-invent, and other key tech conferences are just around the corner. I […]
Reimagining Customer Success for Marketplace: The cloud growth team model for ISVs
In the world of cloud marketplaces and Independent Software Vendors (ISVs), a strong Customer Success (CS) team is a cornerstone for achieving successful outcomes. However, the definition of “successful” can vary depending on a company’s unique goals. Traditionally, customer success teams focus on ensuring customers achieve their desired results after a sale. This involves fostering […]
Gaining Executive Buy-In for your Salesforce Partner Program
As a cloud alliance or sales leader, you probably already know the value that strong partnerships can bring to your business – from co-marketing opportunities to more pipeline. But while the benefits of working with partners might be obvious to you, it can take some work to convince your executive leadership and sales teams. Whether […]
A Startup CMO’s Guide to Salesforce Connections 2024
Salesforce Connections 2024 is next week in Chicago, and although I’ve been to half a dozen Dreamforces and a dozen or more World Tours, this will be my very first trip to the Marketing event of the year for the Salesforce ecosystem. As a first timer and as the Chief Marketing Officer of Invisory, I […]
