Unlock the Power of Booth Sponsorships at the Next Big Tech Conference or Event
While on the floor at Salesforce Connections in Chicago, I was reminded of some field marketing best practices on how to show up that can get lost in the shuffle of event planning and execution. It’s hard to believe that Salesforce’s Dreamforce, AWS’s Re-invent, and other key tech conferences are just around the corner. I […]
Reimagining Customer Success for Marketplace: The cloud growth team model for ISVs
In the world of cloud marketplaces and Independent Software Vendors (ISVs), a strong Customer Success (CS) team is a cornerstone for achieving successful outcomes. However, the definition of “successful” can vary depending on a company’s unique goals. Traditionally, customer success teams focus on ensuring customers achieve their desired results after a sale. This involves fostering […]
Gaining Executive Buy-In for your Salesforce Partner Program
As a cloud alliance or sales leader, you probably already know the value that strong partnerships can bring to your business – from co-marketing opportunities to more pipeline. But while the benefits of working with partners might be obvious to you, it can take some work to convince your executive leadership and sales teams. Whether […]
A Startup CMO’s Guide to Salesforce Connections 2024
Salesforce Connections 2024 is next week in Chicago, and although I’ve been to half a dozen Dreamforces and a dozen or more World Tours, this will be my very first trip to the Marketing event of the year for the Salesforce ecosystem. As a first timer and as the Chief Marketing Officer of Invisory, I […]
Extending Private Offers on AWS Marketplace: An MPPO guide for ISVs
Download this free eBook to ensure you’re taking the right steps in the first 90 days – and beyond. download Extending private offers (sometimes referred to as marketplace private offers or MPPOs) on AWS Marketplace offers ISVs an opportunity to close more deals, but introduces a new set of challenges. For ISVs that have recently […]
Build, Buy or Partner: Operationalizing your Cloud Marketplace Channel
When thinking about entering a new market, adding functionality, or scaling up, ISVs have a few options: build it yourself, buy a solution that you can integrate to expand capabilities or to partner with someone who offers what you need. As ISVs look to enter cloud marketplaces like AWS, Azure, GCP and Salesforce, the question […]
What Invisory is Looking Forward to at AWS Summit LA
The AWS Summit in Los Angeles is almost here, and the Invisory team can’t wait to dive into all the innovations taking center stage. This event is a highlight for anyone interested in exploring the latest in cloud technology, particularly within the AWS Marketplace. This year’s summit is especially exciting, as it showcases how the […]
Unlock Your Sales Reps’ Secret Weapon: How Cloud Marketplaces Elevate AE Success
Imagine this: You’re an Account Executive (AE) or sales rep who’s just heard the news — your company’s software solution is now listed on a major cloud marketplace like AWS, Azure, and GCP. This isn’t just good news; it’s a game-changer for your sales strategy. Suddenly, you have a powerful new platform (and revenue channel) […]
Why is Salesforce Selling on AWS Marketplace?
Last November, Salesforce and AWS made a joint announcement that select Salesforce products were being sold on the AWS Marketplace. You might be thinking, Why would Salesforce, the world’s number one CRM, want to sell on a cloud marketplace? From one perspective, Salesforce is simply practicing what it’s been preaching since 2005, when the company […]
Choosing a Cloud GTM Platform (and Moving Away from Legacy Solutions)
It’s no secret that cloud marketplaces are transforming how ISVs buy and sell their solutions. In fact, the cloud marketplace movement has prompted a new category to emerge: the Cloud GTM Platform. As more ISVs look to drive marketplace success, they’re shopping around for a cloud GTM platform that streamlines listing, co-selling, expressing private offers, […]
