Best practices and actionable guidance from our team of cloud marketplace experts.

In December 2023, Microsoft and Forrester released a report on the TEI (total economic benefit) of the Microsoft Commercial Marketplace. As more

Tracking the success of partner performance in your business is critically important as you build and grow a meaningful cloud marketplace alliance

The Salesforce AppExchange Security review takes time – and is a frustrating experience for many independent software vendors (ISV). While the process

With the majority of cloud marketplace traffic going through Amazon Web Services (AWS), co-selling on the AWS Marketplace can help ISVs unlock

Customers across all industries – from healthcare to fintech  – are seeking solutions to drive digital transformation. That’s why the Microsoft Cloud

If you’re an ISV looking to list, sell, and become transactable on the Azure marketplace, you’ve probably considered participating in one of

Buying and selling B2B through a channel is nothing new. It used to look more like going through a distributor or reseller.

Salesforce System Integrators (SIs), or Salesforce Implementation Partners, are an integral part of the Salesforce ecosystem. Historically, Salesforce did not offer their

If you’re reading this blog post, you’re probably asking yourself, What is co-marketing?  There is a lot of hype around co-selling with

2024 comes with new changes for the Salesforce ISV Partner Program. I encourage every ISV in the Salesforce ecosystem to take 15