Why is Salesforce Selling on AWS Marketplace?
Last November, Salesforce and AWS made a joint announcement that select Salesforce products were being sold on the AWS Marketplace. You might be thinking, Why would Salesforce, the world’s number one CRM, want to sell on a cloud marketplace? From one perspective, Salesforce is simply practicing what it’s been preaching since 2005, when the company […]
Preparing for Event Season (and Measuring your ROI)
It’s event season, are you ready for it? How do you prepare? And what do you need in order to measure event marketing ROI? Events are often the largest investment of the year for a marketing team, especially a small one. When you factor in the time spent strategizing, preparing, inviting and designing your presences, […]
Salesforce AppExchange Security Review Guide for ISVs
The Salesforce AppExchange Security review takes time – and is a frustrating experience for many independent software vendors (ISV). While the process can last several months, there are only two primary approvals required to list an app publicly on the AppExchange: 1) a Business plan approval from Salesforce Legal and 2) Security Review approval. Keep […]
Hyperscaler vs. CRM Cloud Marketplaces: The Differences
Buying and selling B2B through a channel is nothing new. It used to look more like going through a distributor or reseller. A company would use a distributor like CDW, Ingram Micro, or Tech Data to buy or sell their products. Buying this way usually came with a discount and you had a close relationship […]
Salesforce System Integrators: Benefits and challenges of SIs
Ready to unlock the secret to Dreamforce success? Thursday, August 1st @ 12:00pm ET / 9:00am PT Register Salesforce System Integrators (SIs), or Salesforce Implementation Partners, are an integral part of the Salesforce ecosystem. Historically, Salesforce did not offer their own professional services, except for the top 10 or so enterprise customers. This meant that […]
Salesforce ISV Partner Program: Changes in 2024
2024 comes with new changes for the Salesforce ISV Partner Program. I encourage every ISV in the Salesforce ecosystem to take 15 minutes to read through the changes in detail to understand how they apply to you. In this blog, I’ll focus on the changes specifically for ISVs (in no particular order of importance). Ready […]
Webinar: Selling with Salesforce
On-Demand Webinar: Your guide to getting attention and driving revenue with Salesforce AEs and SEs. Watch the recording today.
Trialforce: Demo Technology to Accelerate Sales
Trialforce is an incredibly powerful tool that Salesforce provides to ISVs and OEMs to replicate pre-configured demo environment for your Sales team & partners.
Webinar: Making the Most of Salesforce’s Q4
On-Demand Webinar: Make the most out of Salesforce’s Q4, plus a look forward to fiscal 2024 success. Watch the recording today.
Webinar: Ditch the scanner – not the leads.
On-Demand Webinar: The non-sponsor guide to selling at Dreamforce without a booth. Watch now to get your team ready for success.
