Microsoft Azure Solutions Partner Designations Guide: What’s New in 2024
This eBook guides you through the importance and benefits of becoming transactable, the journey to being IP co-sell ready, tracking partner success, and much more. Download Customers across all industries – from healthcare to fintech – are seeking solutions to drive digital transformation. That’s why the Microsoft Cloud Partner Program for ISVs decided to change […]
Microsoft Cloud Partner Programs: What ISVs Need to Know
This eBook guides you through the importance and benefits of becoming transactable, the journey to being IP co-sell ready, tracking partner success, and much more. Download If you’re an ISV looking to list, sell, and become transactable on the Azure marketplace, you’ve probably considered participating in one of the Microsoft Cloud Partner Programs. While joining a […]
Hyperscaler vs. CRM Cloud Marketplaces: The Differences
Buying and selling B2B through a channel is nothing new. It used to look more like going through a distributor or reseller. A company would use a distributor like CDW, Ingram Micro, or Tech Data to buy or sell their products. Buying this way usually came with a discount and you had a close relationship […]
Salesforce System Integrators: Benefits and challenges of SIs
Salesforce System Integrators (SIs), or Salesforce Implementation Partners, are an integral part of the Salesforce ecosystem. Historically, Salesforce did not offer their own professional services, except for the top 10 or so enterprise customers. This meant that for all implementation services, both Salesforce and the ISV community relied on System Integrators or in-house experts for […]
What is Co-Marketing? Maximizing ISV Success with Partners
If you’re reading this blog post, you’re probably asking yourself, What is co-marketing? There is a lot of hype around co-selling with partners with good reason, but what about co-marketing… With lean partnerships teams or often just a dedicated individual playing the role of an entire partner team, it’s easy for brands to focus all […]
Salesforce ISV Partner Program: Changes in 2024
2024 comes with new changes for the Salesforce ISV Partner Program. I encourage every ISV in the Salesforce ecosystem to take 15 minutes to read through the changes in detail to understand how they apply to you. In this blog, I’ll focus on the changes specifically for ISVs (in no particular order of importance). An […]
Making the Case for a Cloud Alliance Team
2023 was full of layoffs, which is no surprise to anyone working in cloud partnerships or tech at large. Per CrunchBase, “More than 191,000 workers at U.S.-based tech companies were laid off in mass job cuts in 2023, and the cuts continue into 2024”. With headcount hard to come by and even harder at times […]
Trialforce: Demo Technology to Accelerate Sales
Trialforce is an incredibly powerful tool that Salesforce provides to ISVs and OEMs to replicate pre-configured demo environment for your Sales team & partners.
Misconceptions of Co-Selling with Microsoft
Co-selling is essential for increasing pipeline, but there are several misconceptions about what this process looks like.
What Comes After Listing on the AWS Marketplace…
Listing your application opens your solution to new audiences with committed spend that can have a meaningful impact on your business. However, many ISVs list and leave their listings success up to luck.
