Extending Private Offers on AWS Marketplace: An MPPO guide for ISVs
Download this free eBook to ensure you’re taking the right steps in the first 90 days – and beyond. download Extending private offers (sometimes referred to as marketplace private offers or MPPOs) on AWS Marketplace offers ISVs an opportunity to close more deals, but introduces a new set of challenges. For ISVs that have recently […]
Build, Buy or Partner: Operationalizing your Cloud Marketplace Channel
When thinking about entering a new market, adding functionality, or scaling up, ISVs have a few options: build it yourself, buy a solution that you can integrate to expand capabilities or to partner with someone who offers what you need. As ISVs look to enter cloud marketplaces like AWS, Azure, GCP and Salesforce, the question […]
What Invisory is Looking Forward to at AWS Summit LA
The AWS Summit in Los Angeles is almost here, and the Invisory team can’t wait to dive into all the innovations taking center stage. This event is a highlight for anyone interested in exploring the latest in cloud technology, particularly within the AWS Marketplace. This year’s summit is especially exciting, as it showcases how the […]
Unlock Your Sales Reps’ Secret Weapon: How Cloud Marketplaces Elevate AE Success
Imagine this: You’re an Account Executive (AE) or sales rep who’s just heard the news — your company’s software solution is now listed on a major cloud marketplace like AWS, Azure, and GCP. This isn’t just good news; it’s a game-changer for your sales strategy. Suddenly, you have a powerful new platform (and revenue channel) […]
Why is Salesforce Selling on AWS Marketplace?
Last November, Salesforce and AWS made a joint announcement that select Salesforce products were being sold on the AWS Marketplace. You might be thinking, Why would Salesforce, the world’s number one CRM, want to sell on a cloud marketplace? From one perspective, Salesforce is simply practicing what it’s been preaching since 2005, when the company […]
Choosing a Cloud GTM Platform (and Moving Away from Legacy Solutions)
It’s no secret that cloud marketplaces are transforming how ISVs buy and sell their solutions. In fact, the cloud marketplace movement has prompted a new category to emerge: the Cloud GTM Platform. As more ISVs look to drive marketplace success, they’re shopping around for a cloud GTM platform that streamlines listing, co-selling, expressing private offers, […]
Developing a Multi-Cloud Marketplace Strategy: A Guide for ISVs
Once you’ve mastered your first cloud marketplace ecosystem, you may find yourself looking at how to amplify your partnership channel by expanding into a second or even third marketplace. If you’re thinking about listing on more than one cloud marketplace, you’re probably also considering how to successfully execute a GTM strategy. For ISVs, the challenge […]
AWS ISV Accelerate Program: What ISVs need to know
Download this free eBook to ensure you’re taking the right steps in the first 90 days – and beyond. download If you’re an ISV that has just listed on the AWS Marketplace, you’re probably wondering if the AWS ISV Accelerate program is right for you. While the AWS Marketplace offers ISVs an opportunity to drive […]
AWS Partner Paths for ISVs: Software, services, and more
Download this free eBook to ensure you’re taking the right steps in the first 90 days – and beyond. download If you’re an ISV looking to expand your reach on the AWS Marketplace, getting familiar with AWS Partner Paths is key. This guide provides a comprehensive look at AWS Partner Paths, its advantages for your […]
How Cloud Marketplaces Help You Sell More Cybersecurity Software
In today’s digital-first world, cybersecurity threats and data breaches are omnipresent. Who isn’t afraid of being hacked and how that could damage reputations and lead to financial loss? Now more than ever, cybersecurity solutions are top of mind for B2B customers, especially across cloud marketplaces. For cybersecurity software providers and ISVs, the challenge of going […]
