AWS ISV Accelerate Program: What ISVs need to know

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If you’re an ISV that has just listed on the AWS Marketplace, you’re probably wondering if the AWS ISV Accelerate program is right for you.

While the AWS Marketplace offers ISVs an opportunity to drive revenue on a new channel, standing out in the crowded marketplace can be challenging. For ISVs with some track record of success (customer wins), ISV Accelerate can offer the boost you need to establish yourself even further in the AWS ecosystem.

Here’s a look at everything you need to know about the AWS ISV Accelerate Program.

What is the AWS ISV Accelerate Program?

The AWS ISV Accelerate Program helps ISVs building on (or integrating with) AWS streamline their co-sell strategy. ISVs join ISV Accelerate to connect with the AWS sales team, which leads to faster sales cycles and new business opportunities.

Who is the AWS ISV Accelerate Program for?

AWS ISV Accelerate is for software vendors whose solutions have some traction on the AWS Marketplace. It’s a good option for established ISVs who are new to selling on cloud marketplaces, as well as newer ISVs.

With companies like Crowdstrike and Palo Alto Networks generating over $1 Billion on AWS Marketplace alone, AWS sales teams are incentivized to focus on ISVs that generate serious revenue. Unless you are a well established company, getting the attention of an AWS PDM (partner development manager) and AEs can be difficult without joining the AWS ISV Accelerate Program. (Established companies, like Fortune 500s, can usually access a PDM without joining AWS ISV Accelerate).

Benefits of AWS ISV Accelerate

To qualify for the AWS ISV Accelerate Program in 2025, your team needs to meet the following requirements:

Access to an AWS PDM, who can introduce you to AWS sales team.
AWS AEs receive cash incentives when they sell third-party solutions or introduce new customers to the AWS Partner, so they are incentivized to sell.
Your solution will be in the AWS Account Manager facing solution library, which puts your listing in front of a wider audience.
Access to exclusive co-sell resources, including webinars.
Reduced listing fees
Incentives for AWS Sales Teams – AWS Account Managers who support ISV Accelerate Partners on co-sell deals can earn compensation incentives. This includes quota retirement for SaaS or PaaS solutions transacted through AWS Marketplace private offers.
Increased Visibility with AWS Sales – Your solutions will show up in internal AWS tools like solution finders and partner recommendation engines. Your program participation is also highlighted in AWS’s internal CRM, making it easier for field teams to discover and co-sell your product.
Prioritized Co-Sell Support and Resources – Gain access to co-sell enablement resources including AWS-led trainings, webinars, events, and playbooks designed to help your team drive revenue through AWS.

How to apply to AWS ISV Accelerate

Join the AWS Partner Network for free.
Enroll in the Software Path, which is designed to help ISVs with AWS-focused solutions sell better and faster. Read more about the Software Path requirements on our blog.
Complete the requirements, which includes getting listed, expressing offers, developing GTM materials, and preparing other paperwork.
Meet the AWS Team.
Explore the AWS Global Startup Program (if you’re a startup) or Think Big for Small Business Program (if you’re a small or minority-owned Public Sector organization).

AWS ISV Accelerate program requirements for 2025

Validated or Differentiated status in the Software Path
Paid the $2,500 APN annual fee
Completed and approved Foundational Technical Review (FTR) for your software product
At least 15 qualified co-sell opportunities in ACE over the past 12 months (must be marked as co-sell, not visibility-only)
At least one GA product listed in AWS Marketplace (SaaS, PaaS, AMI, CloudFormation Template, SageMaker Model, Container, or CAR)
Linked AWS Partner Central account to your Marketplace Seller account
At least 5 launched opportunities (ACE or Marketplace Private Offers) in the past 12 months — ACE opps must be co-sell
At least one team member must complete the Co-Selling with AWS module on SkillBuilder (must be logged in as an AWS Partner
Complete 2 Marketplace Private Offer (MPPO) transactions within 12 months of joining
NDA with AWS

Setting yourself up for AWS co-sell success with Invisory

As you’re developing your solution and getting listed on AWS Marketplace, it’s important to keep AWS in mind. At the end of the day, AWS sales reps are interested in ISV solutions that will also help them sell more AWS services and products. This means that you should make a plan to showcase how your solution can benefit Amazon, as well as the customer.

Need help boosting your AWS co-sell strategy so that you can drive success? Invisory is a GTM solution that helps ISVs manage get co-sell ready on AWS with pre-built APIs, automate GTM deliverables, manage private offers, and more. Talk to us today.

You can also download our AWS co-selling eBook to learn how to succeed in your first 90 days and beyond.

Looking to get involved with the Google Partner Program? Check out our Google Partner Advantage blog post to learn more.

Alex Torres

Alex Torres is the Director of Digital Marketing at Invisory. He has written for a number of startups and tech publications, including Quantum Metric, Bubble, Pathrise, VentureBeat, Business Insider, and others.