News

Best practices and actionable guidance from our team of cloud marketplace experts.

Invisory, a marketplace for Salesforce AppExchange vendors and buyers based in New York City, today announced it has acquired Denver-based GTM Guides.

The acquisition of GTM Guides helps Invisory to address the need to help AppExchange vendors connect with customers based on buyer intent and specific requirements.

There are 4,000+ apps listed on the Salesforce AppExchange, and more affiliated with the ecosystem. With multiple vendors in each of the app categories, how does an organization go about selecting the correct fit for their requirements? This is where Invisory comes in.