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Invisory announces Salesforce thought leader Ben McCarthy to join Strategic Advisory Board. Ben is a leader in the Salesforce ecosystem, having worked with the technology for over 10 years, and is the founder of the popular Salesforce media platform SalesforceBen.com.

Invisory, a marketplace for Salesforce AppExchange vendors and buyers based in New York City, today announced it has acquired Denver-based GTM Guides.

The acquisition of GTM Guides helps Invisory to address the need to help AppExchange vendors connect with customers based on buyer intent and specific requirements.

There are 4,000+ apps listed on the Salesforce AppExchange, and more affiliated with the ecosystem. With multiple vendors in each of the app categories, how does an organization go about selecting the correct fit for their requirements? This is where Invisory comes in.