Invisory CGO Sam Yarborough Named Top 30 Revenue Leader by Demandbase 

Growth marketing and demand generation are changing faster than ever, especially in B2B SaaS. Driving revenue growth with the old moves simply won’t cut it. Today, building a successful revenue engine requires establishing scalable systems, not just throwing money at cheap tricks and gimmicks.

Demandbase recognized Invisory’s contribution to the changing field by including our Chief Growth Officer, Salesforce, Sam Yarborough, on their list of 30 Demand Generation & Growth Marketing Leaders to follow. Demandbase praised Sam for being “a seasoned partnership leader with deep experience in building strategic alliances with top technology and services companies,” specifically in the Salesforce ecosystem. 

In addition to her work at Invisory, Sam is also the Co-Founder of Arcadia, a conference for partnership and alliance leaders, and co-host of Friends with Benefits, which explores the current state of B2B marketing, sales, partnerships, and alliances. 

Included in the Demandbase’s list are a wide range of revenue leaders from established brands such as Sequoia and Dropbox, as well as newer startups, some still in stealth. 

Congrats Sam on this accomplishment!