So You Launched an App on the AppExchange. Now What?

It may seem like passing the Salesforce security review was your biggest challenge but your AppExchange journey really begins once you’re listed.

Most ISVs invest a significant amount of time, money and resources into a product you can showcase on the AppExchange. You either built your solution in-house or partnered with a Product Development Outsourcer (PDO) to build. It required a team effort across marketing, alliances, product, development and more just to get yourself ready to list. Not to mention the executive support required to invest in a new or expanding partnership with Salesforce.

With so many internal eyes your AppExchange debut it’s easy to get antsy to see results. But the road to a successful Salesforce ecosystem funnel is a marathon and not a sprint. And like any good marathon runner (so i’m told) it’s all about training, setting expectations and practice.

Setting yourself up for success in the first 90 days live on the AppExchange requires a little patience and a bit of preparation. Lucky for you, Invisory has a staff full of Salesforce experts who have created a comprehensive guide to your first 90 days on the AppExchange.

In the ebook, you’ll find helpful tips on where to focus your time and energy in the first 30, 60 and 90 days on the AppExchange.

• First 30 days – focus on informing, exploring and collaborating to set the stage for success.
• Day 60 – analyze, incorporate feedback and refine strategy
• Day 90 – align, promote and manage

The classic “if you build it they will come” might apply in the movies, but it does not apply to the AppExchange. A successful Salesforce partner channel only begins with your listing.  The work you put into your first quarter on the AppExchange will help set you up for a more fruitful and lucrative relationship for years to come.