Invisory Helps Nintex Drive Leads and Accelerate Success on the Salesforce AppExchange
Nintex, a process management and work automation flow software, partnered with Invisory to accelerate their success in the Salesforce Ecosystem.
According to Nintex’s Chris Mascaro, Director of Strategic Alliances & Ecosystem Sales at Nintex, many ISVs entering the Salesforce ecosystem do an excellent job of building a product, but struggle to establish a Salesforce-specific GTM strategy. To succeed, Chris explains in the video that you need to build a coherent strategy around working with Salesforce reps, partners, and customers – and everyone in the organization needs to buy-in. This is especially important for an ISV like Nintex, which grew significantly through acquisitions.
How do you build a successful GTM strategy for Salesforce that works? Enter Invisory.
Building a Salesforce GTM strategy
Although Nintex has been on the AppExchange since 2007, Nintex reached out to Invisory to modernize their message and accelerate success. Invisory helped Nintex, one of the first AppExchange listings ever, take their solution to market internally, improve Salesforce fluency across the organization, and better manage relationships with Salesforce. The result? Nintex saw the fruits of their efforts.
“Invisory helped as an extension to help me take Salesforce to market internally in the business so our sellers know how to sell up to each and every customer, whether it’s with a Salesforce rep, Salesforce partner, or Salesforce customer. In addition to that, Invisory helped us better track and manage our relationships in the Salesforce ecosystem,” Chris explained.
ROI from working with Invisory
When asked whether Nintex saw ROI from working with Invisory, Chris said: “Absolutely!”
“Our team collaborated with the Invisory team to review and significantly improve our SEO on the AppExchange. And while we were getting steady leads for before on our listings, we now see greater search results driving more inbound requests for demos, trials, and test drives than ever before.”
What’s next
While Nintex is completely focused on the Salesforce ecosystem, the ISV is looking to enter other ecosystems with the help of Invisory, who will help the ISV “build a vision and scale into those ecosystems over time.”
