Why Data Backup and Disaster Recovery ISVs are Selling on Cloud Marketplaces
With the move of most data to the cloud, protecting and backing up that data has become increasingly more important to organizations across industries. Not only is there a concern about safeguarding customer’s PII (personal identifiable information)and key business files, the cost of downtime has skyrocketed and been known to bankrupt companies.
According to recent research, the average cost of downtime has inched as high as $9,000 per minute for large organizations. For higher-risk enterprises like finance and healthcare, downtime can eclipse $5 million an hour in certain scenarios—and that’s not including any potential fines or penalties
For this reason, Data Backup and Disaster Recovery Solutions like Veeam are booming, especially on cloud marketplaces.
On the one hand, hacks, ransomware, and other cybercrime are on the rise, which can lead to the loss of key files and data sets. On the other hand, human error such as simply clicking the wrong button or setting up an integration improperly can cause organizations to lose large troves of data and files instantly. Without a backup plan in place, worse case scenarios can look like the loss of millions of dollars, months of time, and lawsuits.
“By 2025, over 70% of organizations will prioritize disaster recovery as a service (DRaaS) solutions as part of their broader cloud and hybrid IT strategy, driven by the need for rapid, automated recovery options,” predicted Gartner in their 2024 report on Top Trends in Enterprise Disaster recovery.
For businesses looking to invest in Data Backup and Disaster Recovery Solutions, procuring the software through their CSP or CRM’s cloud marketplace helps ensure that the integration is as seamless as possible. Here’s a look at the emerging field of Data Backup and Disaster Recovery, as well as why cloud marketplaces are becoming a channel of choice for procuring these solutions.
What is Data Backup and Disaster Recovery?
Data Backup And Recovery Solutions – sometimes referred to as Data Recovery as a Service or DRaaS – create copies of data sets and other files, enabling companies to restore lost or corrupted information across the cloud, as well as virtual machines, physical, SaaS, Kubernetes, and other hybrid environments.
While backup is focused on ensuring the data is copied (usually in the cloud), recovery is the process of taking the backup data to solve for issues such as:
- Software bugs
- Broken hardware
- Data corruption
- Human error
- Integration error
- Data deletion
- Cyber attacks, such as hacks
- Viruses and malware
For larger organizations (especially major enterprises), whose data might be scattered across various cloud providers and CRMs as well as on-premise technology, finding a solution that seamlessly integrates with an existing tech stack is key to implementing a successful data recovery strategy.
Benefits of selling on cloud marketplaces for Data Backup and Disaster Recovery ISVs
Today’s top ISVs in the Data Backup and Disaster Recovery space are getting listed on multiple cloud marketplaces, tailoring their solution for AWS, Azure, Google Cloud, and Salesforce. Key benefits include:
- Customers can tap into leftover cloud credits from their CSP or committed spend to buy solutions
- Accelerated procurement
- Streamlined billing
- Easier integration with your tech stack, for both cloud and on-premise solutions
- Vetted by the marketplace’s security and technical reviews
- With most of the Fortune 500 and beyond purchasing solutions on cloud marketplaces, the opportunity across industries is massive
- Emphasis on ensuring best-in-class data and compliance practices being followed, especially regarding GDPR, CCPA, HIPPA, and other regulatory requirements
- Stamp of approval from major tech company, which is especially important for buyers in highly regulated industries like transportation, financial services, government, and healthcare
What types of companies are investing in Data Backup and Disaster Recovery solutions?
From small startups to SMBs to major enterprises, backing up your data and preparing for disaster recovery is essential to businesses across nearly every sector. The list includes:
- Agriculture and mining
- Automotive
- Biotech
- Education
- Energy & Utilities
- Engineering
- Financial Services
- Food & Beverage
- Government
- Healthcare
- Hospitality & Transportation
- Manufacturing
- Media & Entertainment
- Nonprofit
- Pharmaceuticals
- Real Estate & Construction
- Retail
- Technology
- Telecommunications
- Transportation
- Wholesale & Distribution
ISVs in the space risk losing out on whole customer segments and key selling opportunities by not getting listed on AWS, Azure, Google Cloud Marketplace, or the Salesforce AppExchange.
The Future of Data Backup and Disaster Recovery solutions
Thanks to a series of VC investments, buy-in from the hyperscalers and Salesforce, and M&A activity, Data Backup and Disaster Recovery Solutions have matured relatively fast. That said, innovation is far from over.
According to Gartner’s report on the industry:
- By 2028, 75% of enterprise backup and recovery products will integrate generative AI (GenAI) to improve management and support operations, compared with fewer than 5% in 2024.
- By 2028, 90% of enterprise backup and recovery products will include embedded technology to detect and identify cyberthreats, compared with fewer than 45% in 2024.
Cybersecurity and AI are expected to see major investments in the next few years, so it will be interesting to see how Data Backup and Disaster Recovery ISVs position themselves in this conversation by enhancing their product offerings.
Invisory for Cloud Marketplace Success
Whether you’re an established ISV with a track record of success in cloud marketplaces like Azure, AWS, Google Cloud Marketplace or the Salesforce AppExchange, a brand new startup, or somewhere in between, Invisory helps Data Backup and Disastery Recovery ISVs like Veeam drive cloud marketplace success.
With our solution, you receive access to:
- API integrations that get you listed and transacting faster
- Expert-built playbooks for navigating the Azure Marketplace ecosystem
- Go-to-market templates and expert guidance
- Co-selling playbooks & dedicated enablement on selling with cloud marketplace sellers
- Dedicated customer success manager
- Support for developing a multi-cloud marketplace strategy
Ready to dive in? Reach out today.
FAQ
What are Data Backup and Recovery use cases?
- Hybrid cloud backup
- Tape replacement
- Database backup
- Data lifecycle management
- Global data resiliency
- Archive and compliance
- Ransomware protection
- Data retention and recovery
- Data governance and management
- Disaster recovery
- Remote backup
- Data encryption and workload replication
- Automated recovery and failback
- Detect and respond
- Restore and scan
- Rebuild and reconstitute
