Have you been putting off your Cloud GTM strategy? 2025 is your year
As with any major initiative, making progress on your cloud marketplace journey and Cloud GTM strategy can be challenging. It’s probably the reason so many people put building and launching their cloud marketplace strategy off. It’s that thing you know you should do but something else always takes priority. Sort of like the bag of clothes that sits in your garage waiting to be donated.
As we settle into the new year and re-evalutating mission critical priorities – where do partnerships land? For business leaders in B2B partnerships, alliances, marketing, and sales, cloud marketplaces should be top of mind. With cloud commits for hyperscalers reaching $380 billion and Salesforce doubling down on AI & Agentforce, the opportunities for ISVs to make an impact and drive revenue on cloud marketplaces have never been better.
Maybe you’ve been thinking about getting listed on a cloud marketplace like AWS, Azure, Google Cloud, or the Salesforce AppExchange, but still need to complete the paperwork, undergo security review, or get transactable.
Or maybe you launched your listing in 2024 (or before), but you’ve put off building and executing your GTM strategy, likely due to lack of time and resources. Who knew that developing a unique GTM strategy for each cloud marketplace could be so time consuming?
If either of these scenarios sound familiar, we should talk about how 2025 is your year to launch that Cloud GTM strategy you’ve been putting off.
Why you need a Cloud GTM strategy in 2025
Many ISVs think that simply listing on cloud marketplaces will be enough. With a live listing, you expect leads to flow in and co-selling opportunities to show up at your doorstep, right? Well, not exactly…
To really get the flywheel going with cloud marketplaces, you will need to not only launch and optimize your listing, but also:
- Create collateral for each ecosystem, like first call decks, 1-pagers, sales collateral, and more
- Start building your relationships with folks in cloud partnership and sales roles
- Get internal buy-in from the top down, from the executive team to each individual sales rep
- Develop a plan for incentivizing your sales team to close marketplace deals, usually through spiffs and bonuses
Whether you’re a 1-person partnership team managing multiple cloud relationships or part of a larger group, getting aligned and investing time in the right projects can be usually a major hurdle to success.
By working with Invisory, you can reach cloud marketplace success faster with the help of our expert-built playbooks, GTM templates, and strategic guidance.
How, exactly?
Our Cloud GTM strategy, designed by seasoned marketplace experts, helps ISVs at any stage of their cloud marketplace journey and partnership teams of all sizes:
- Develop your “better together” story and understand how to tailor your messaging for each cloud marketplace
- Create the right collateral, like 1-pagers, first-call decks, and battlecards
- Build a co-sell strategy from scratch
- Foster the right partner relationships
- Operationalize your cloud marketplace channel into a reliable revenue generator
And don’t just take our word for it. Check out how we have helped our customers drive cloud marketplace success with our Cloud GTM strategy:
- Formstack saw a 7x increase in Salesforce AppExchange pipeline by leveraging Invisory’s GTM strategy
- Badger Maps increased visibility on the AppExchange, increased leads, and accelerated getting listed on AWS Marketplace to become a multi-cloud power house
- Idenprotect streamlined getting listed on AWS and Azure Marketplace to start tapping into customers’ committed spend budgets.
Interested in learning more about how Invisory can help you set your Cloud GTM strategy into motion? Book 30 minutes with one of our experts for a free consultation today.
