How to Nail your Agentforce “Better Together” Story and Get Salesforce’s Attention: 2025 edition

Salesforce has been continuously evolving since the DotCom era, pioneering CRM, the first cloud marketplace, and now Agentforce. Since Salesforce’s announcement of Agentforce in September 2024, the platform has undergone rapid change. And as long as Agentforce is around, we can expect the platform to iterate and grow rapidly, including the Agentforce Command Center, native MCP support, and expanded AgentExchange.

While Agentforce will continue to evolve, some aspects of Agentforce ISV’s GTM strategy will stay the same. 

In a recent Salesforce Ben article, Thomas Morgan makes the case that Agentforce adoption has been slightly slower than expected. For ISVs to be on the cutting edge of Agentforce, moving from hype to building an agent that guides someone through a complex sales, support, or CRM workflow. 

Why should ISVs care about Agentforce

As Salesforce pours more resources into Agentforce and Agentic AI (Marc Benioff has even mentioned renaming the company to Agentforce), ISVs won’t want to miss out on a major opportunity to grow alongside the CRM giant.

Salesforce is putting their technological, financial, and human resources behind AI. ISVs that can figure out how to deliver Agentic AI solutions that help orchestrate multiple complex workflows, make good use of data, and drive positive business outcomes will rise to the top not only of the Salesforce ecosystem, but the tech world at large. 

Agentforce Key Terms 

Agent-to-Agent Protocol (A2A) – enables seamless communication and collaboration between diverse agents 

Model Context Protocol (MCP) – facilitates secure and standardized data exchange and tool sharing between models and agents 

Consumption – Consumption refers to how customers use platform resources like API calls, storage, or app features, often tied to usage-based pricing or billing.

Observability – Observability provides visibility into system health and performance, helping teams monitor API usage, Apex execution, and user experience within Salesforce environments.

LLMs – LLMs (think Language Learning Models like ChatGPT) power AI-driven features like Einstein Copilot, enabling automation, natural language inputs, and intelligent recommendations across the Salesforce platform.

Interoperability – Interoperability ensures your app or integration works seamlessly within Salesforce, supporting data flows, APIs, embedded experiences across clouds, and other enterprise systems. 

Getting your “better together” story with Agentforce  

As Agentforce becomes more legit and actually starts to work, Salesforce PAMs and sellers will be on the lookout for Agent solutions that accomplish the following:

• Improve the functionality of existing Salesforce tools and products, like Data Cloud 
• Integrate with key partners, especially solutions from AWS, Box, Cisco, Google Cloud, IBM, Notion, Stripe, PayPal, Terada, WRITER
• How it interacts with other Agents, existing data sets, and enterprise systems 
• How your solution drives consumption strategically 

In Salesforce’s own marketing messaging, the CRM giant has been focused on how Agentic AI enables workers to accomplish more, generate new insights, and focus on the creative aspects of their work. Stick to this talk track – it’s about ROI, as well as driving customer and employee satisfaction. 

Focus on your solution’s value

Be sure to focus on how your solution drives value for customers, especially enterprise buyers. For instance, you might highlight the following benefits:

• Reduced case handling time
• Increased subscriber retention 
• Improved operational efficiency 
• Improved customer experience and retention 
• Cost reduction 
• Enhanced decision making 
• Automate repetitive, time-consuming tasks 
• Orchestrating complex, multi-system workflows, such as automatically updating CRM records and flagging issues from ERP 
• Accuracy 

Explain how your solution helps across enterprise function

One of the biggest challenges in CRM and Salesforce today is that a wide range of teams, including Sales, Customer Success, Finance, HR, IT, Marketing, Operations, and others. 

If your Agent helps different teams work better together, be sure to highlight that. If your solution helps to update disparate workflows used by Sales, Finance, and IT so that they are all up to date. 

Highlight any industry-specific use cases 

In the Salesforce ecosystem, speaking to your industry is key. While some use cases apply across all industries, FinServ, Manufacturing, Healthcare, Automotive, Life Sciences, Nonprofit, Education, Consumer Goods, Retail, and High Tech all have unique opportunities, too. 

For instance, Agentic AI can help retailers streamline returns, or enable manufacturers to streamline their supply chain. 

Accelerate success with Invisory’s modules

Our Agentforce Quick Start Package gives ISVs the tools to launch fast and sell smarter. You’ll get the essentials—messaging, a First Call Deck, Better Together story, one-pager, and BASHO emails—with optional add-ons like AgentExchange content, a BattleCard, and demo best practices. For existing customers, we pair with SIs to align on strategy and execution. For current ISVs, we tighten your Agentforce listing and sharpen the pitch to Salesforce AEs. And for new ISVs, we layer in Growth Module deliverables to build pipeline from day one. No fluff—just the assets and alignment you need to compete and win in the Salesforce ecosystem.

Beyond Agentforce, Invisory’s subscription services give you other options to explore as you scale. These include competitive AppExchange audits, SEO updates, and lead flow testing to strengthen your marketplace presence; Salesforce sales kits, win stories, and training to drive attention from AEs and SEs; SI playbooks and enablement to expand partner-driven pipeline; and event strategy and industry messaging to maximize ROI at Dreamforce, World Tours, and beyond. With bi-weekly strategy calls, quarterly reviews, and access to 100+ GTM templates, Invisory helps you build predictable pipeline and repeatable success across every channel of the Salesforce ecosystem.

About Invisory 

When it comes to cloud marketplaces, getting listed is only the start. To really start to see results, you will need to create a go-to-market strategy for each cloud marketplace where you are listed. But once you have the flywheel in motion, your cloud marketplace listings can quickly become revenue-generating machines. 

With Invisory, you can:

• Accelerate getting listed on multiple cloud marketplaces through API integrations
• Develop a go-to-market strategy
• Create messaging that resonates with healthcare and life sciences buyers 
• Co-sell more effectively with our expert-built playbooks 
• Navigate cloud partner programs 
• Launch a multi-cloud strategy on AWS, Azure, Google Cloud, and Salesforce, with more clouds (Databricks, HubSpot) coming soon 

Book time today to learn more.