Preparing for Event Season (and Measuring your ROI)

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It’s event season, are you ready for it? How do you prepare? And what do you need in order to measure event marketing ROI?  Events are often the largest investment of the year for a marketing team, especially a small one. When you factor in the time spent strategizing, preparing, inviting and designing your presences, […]

What is Co-Marketing? Maximizing ISV Success with Partners

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If you’re reading this blog post, you’re probably asking yourself, What is co-marketing?  There is a lot of hype around co-selling with partners with good reason, but what about co-marketing… With lean partnerships teams or often just a dedicated individual playing the role of an entire partner team, it’s easy for brands to focus all […]