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Best practices and actionable guidance from our team of cloud marketplace experts.
Salesforce has been moving towards industries for many years after successfully launching HLS and FINS vertical strategies in the 2010s and successfully
Salesforce sells on stories, not features or benefits, but real-life ways a customer is leveraging a solution. As an ISV, it is
Selling like Salesforce means selling with stories. It is difficult skill to master for technical founders and reps alike who are cursed
ISV Product Marketing for the Ecosystem <> to Product Marketing for your Customers If your messaging is the same for customers as
Chatter is a Salesforce technology which enables collaboration on a specific record. Salesforce uses this internally a number of different ways. Their
The SDO (Simple Demo Org) is the starting point for 10s of thousands (maybe hundreds of thousands) of demos every year by
