What is Cloud Go-to-Market (GTM)? From Strategy to Marketplace Operations

At the peak of the pre-Covid tech boom, a new category began to emerge: cloud go-to-market, or cloud GTM for short.  With a nod towards the Salesforce AppExchange, one of the first B2B marketplaces, AWS, Azure, and Google Cloud launched their cloud marketplaces. These hyperscalers understood, like Salesforce before them, that customers across the board […]

Demystifying the Leading Indicators of Partnership Success with Salesforce

Demystifying the Leading Indicators of Partnership Success with Cloud Marketplaces