Demand Gen Marketing Specialist

Invisory is looking for a Demand Gen Marketer who can help a growth based startup set up a world-class marketing foundation. Our ideal candidate is numbers and results driven, willing to jump in and build processes from the ground up and excited about a fast moving startup environment. The ideal candidate enjoys the build stage of a company and is comfortable creating processes and procedures from scratch. They are a team player with a hustle mentality that thrives on success and comes with ideas on how to make the company and our clients more successful.

The Invisory platform enables app vendors servicing cloud software marketplaces to grow revenue and succeed in those ecosystems by increasing sales volume of their marketplace products from within the Invisory app. We empower our employees to deliver on our commitment to our customers by encouraging passion, accountability, confidence, and energy for excellence. We invest in our people and provide opportunities for employees to grow themselves, their career, and our business.

Please note: we are seeking a full-time hire to join the Invisory team and help grow our team culture. We are not seeking any freelance resources at this time.

What you’ll do

  • Experience with marketing automation, preferably Hubspot, including experience in GDPR compliance, list opt-ins and email marketing best practices.
  • Experience in HubSpot or similar marketing automation solution building, maintaining and tracking nurture campaigns.
  • Understanding of Google Analytics and experience creating strategy based on results and insights.
  • Ability to create and monitor reporting to measure CAC, conversion rates, MAUs and optimize for improvements via A/B testing.
  • Website page creation / updates on WordPress.
  • Brand awareness and growth experience in SEO /paid ad spend.
  • Knowledge of Cloud Marketplace ecosystems such as Salesforce, AWS, GCP, ServiceNow, Hubspot, and Azure
  • Social media management
  • Content creation including landing pages, blogs, thought leadership pieces and campaigns.
  • Experience working in Salesforce for campaigns and lead tracking.
  • Ability to execute in-person events.
  • Experience creating and hosting webinars both with and without partners.

Compensation & benefits

  • This position will be eligible for a competitive year end performance bonus & equity package
  • Full medical, dental, vision package to fit your needs
  • Flexible vacation policy; work hard and take time when you need it
  • The rare opportunity to work with the founding team & senior leadership to solve problems in the rapidly developing cloud provider market

We value diversity

We know that the best ideas come from teams where diverse points of view uncover new solutions to hard problems. We welcome and value individuals who bring diverse life experiences, educational backgrounds, cultures, and work experiences.