Drive Cloud Marketplace Success in B2B SaaS
The B2B SaaS market is quickly approaching a $1 Trillion valuation, thanks to widespread cloud adoption, digital transformation, and a VC ecosystem that prioritizes software over hardware. Today, a wide range of B2B solutions – including CRM, HR, CX/EX, ERP, security, communication, and collaboration – are being sold on cloud marketplaces. As competition heats up, ISVs that are listed on cloud marketplaces and building their partner motions with tech giants such as AWS, Azure, Google Cloud, and Salesforce will be the solutions of the future.
Cloud Marketplaces Benefits for B2B SaaS Solutions
Data governance & compliance
Each marketplace solution must undergo a rigorous security review and comply with all relevant laws and regulations.
Ease of integration & deployment
As organizations look to avoid tech debt and overly long implementation processes, more B2B buyers will look towards cloud marketplaces. Marketplace solutions are designed to integrate and deploy with the CSP or CRM.
Streamlined legal & procurement
By conducting the procurement paperwork on the cloud provider’s pre-approved legal templates, ISVs can generally push contracts through legal review faster.
Access to committed spend
With tech budgets tightening, ISVs can tap into committed spend budgets (money set aside for compute costs and third-party marketplace solutions) on AWS, Azure, and Google Cloud to close deals faster, especially if other budgets are tight.
Co-sell opportunities
Sales reps at AWS, Azure, Google Cloud, and Salesforce can co-sell alongside third-party marketplace solutions to mutually benefit both partners. This can be a key recurring revenue driver for ISVs ranging from small startups to enterprises.
Scalability & reliability
Third-party solutions on cloud marketplaces are built to be scalable with your CSP and CRM data – and reliably secure and compliant.
Nintex Sees Tangible ROI Working with Invisory
All of Your Cloud GTM Needs to Drive Marketplace Success in B2B SaaS
Get listed faster with Invisory’s API integrations
Building AI and ML solutions requires significant front-end and back-end work. Don’t waste your tech team’s team on building APIs and use our integrations instead to get listed and transactable on AWS, Azure, and Google Cloud.
Fine-tune your message for each marketplace and industry
With so many B2B SaaS solutions on cloud marketplaces, your messaging needs to stand out in the ecosystem, which means crafting a “better together” story showing why cloud sales reps should champion your solution.
Streamline co-sell
For SMBs, scaling startups, and enterprises, co-selling with AWS, Azure, Google Cloud, and Salesforce can become a force multiplier for your business, unlocking customer segments and revenue streams.
Integrate with your CRM
Invisory’s Cloud GTM platform syncs with CRMs like HubSpot and Salesforce so that you can maintain a unified view of your marketplace and co-sell pipeline.
Benefit from expert-built GTM asset templates
Invisory’s GTM templates for assets like 1-pagers, solution briefs, listings, and more help B2B SaaS ISVs fast track success with PAMs, PDMs, and AEs.
Dedicated CSM support
Our CSM model ensures that you’re receiving white glove support every step of the way, from listing to lasting success across 1 or multiple cloud marketplaces.
B2B SaaS companies are flocking to cloud marketplaces for a number of reasons, including co-sell, access to committed spend budgets, faster procurement, larger deals and so much more. If you’re not listed and your competitors are, then there’s a good chance you’re missing out on potential pipeline opportunities. In a competitive market like today’s, that’s a risk no company can take. Invisory can help you jumpstart your marketplace motion, or improve strategy for an existing listing.
Ready to unlock success?
- Designed by experts
- Single platform to manage multiple marketplaces
- Take the hassle out of selling & co-selling
