Drive Cloud Marketplace Success in Retail and eCommerce
The retail game has changed. The rise of Amazon.com as an eCommerce giant and Covid-19 accelerated our digital-first world. Successful retailers and eCommerce companies are investing in tools for data analytics, supply chain optimization, payments, and more to improve the customer experience. And more retailers are procuring these solutions through cloud marketplaces like AWS, Azure, Google Cloud, and the Salesforce AppExchange.
ISVs selling into retailers need to get listed and establish a co-sell strategy with cloud marketplaces fast in order to keep up.
Cloud Marketplace Benefits for Retail and eCommerce Solutions
Data governance & compliance
Sensitive customer and product data means retailers want to purchase through trusted channels like a cloud marketplace.
Ease of integration & deployment
Offering a best-in-class eCommerce experience means selecting solutions that seamlessly integrate with an existing tech stack.
Streamlined legal & procurement
Opps, legal, finance and other teams can accelerate procurement through cloud marketplaces by leveraging the CSP’s pre-approved legal templates.
Committed spend
IT departments often set aside budget as part of their committed spend contracts. This can be used for software purchases easing the budget conversation.
Co-sell opportunities
The marketplace giants, especially AWS and Salesforce, are keen on co-selling solutions that help drive success for retailers and eCommerce businesses.
Scalability & reliability
Retailers need solutions that can scale to the demands of Black Friday and Cyber Monday, and that are reliable year round.
Formstack Sees 7x Increase in Salesforce Pipeline Working with Invisory
Invisory’s methodology takes a large and complex ecosystem and shrinks it down to tangible steps, allowing us to strategize how to make the biggest impact with our largest partner... We’re showing a 7x increase in pipeline generated from Salesforce AEs and SEs compared to the first quarter of the year thanks to the program built with Invisory.
Check out our case study!
All of Your Cloud GTM Needs to Drive Marketplace Success in Retail and eCommerce
Get listed faster and manage metering with Invisory’s API integrations
Invisory offers API integrations to get you listed, transactable, and managing key marketplace functions on AWS, Azure, and Google Cloud faster. Think days, not weeks or months.
Fine-tune your message for each marketplace
Selling on cloud marketplaces requires that you have a “better together” story that tells PDMs, PAMs, and AEs why they should introduce their solution to retailers and eCommerce companies in their book of business.
Streamline co-sell
AWS, Azure, Google Cloud, and Salesforce are interested in co-selling solutions that drive consumption or fill whitespace in the ecosystem. Co-selling can be a force multiplier for ISVs of all shapes and sizes.
Integrate with your CRM
Sync pipeline and customer data between your CRM (HubSpot, Salesforce), and the Invisory Cloud GTM platform to keep track of co-sell deals across cloud platforms, Private Offers, metering and more.
Benefit from expert-built GTM asset playbooks & templates
Grab your PDM or PAM’s attention by leveraging Invisory’s proven GTM playbooks and templates. Quickly spin up quality sales kits including solution briefs, first call decks, and case studies that resonate and help you differentiate and standout.
Dedicated CSM support
Tap into our dedicated marketplace experts. Our CSM model offers end-to-end support, from listing to lasting success with hands-on guidance to help you navigate the dark art of partnerships.
As cloud marketplaces become an increasing revenue channel for retailers and eCommerce companies’ procurement strategy, ISVs have an opportunity to differentiate, improve sales cycles and reduce backend roadblocks. Each of the cloud marketplace tech giants places a special emphasis on retailers, meaning that the upside to co-selling can be massive across each ecosystem. Whether you’re still considering if you should list, listed but stagnant, or considering a move into a new marketplace, Invisory can help you reach success faster by accessing new customer segments in the retail and eCommerce space.
Ready to unlock success?
- Designed by experts
- Single platform to manage multiple marketplaces
- Take the hassle out of selling & co-selling
FAQ
What are common use cases for retailers that cloud marketplaces can help companies solve for?
- CRM
- Supply Chain Management
- Data Analytics
- Point of Sale
- Customer Support / Service Agents
- Document management
- Tax software
Do you have experience working with ISVs who sell into retail?
Yes! A number of our customers across cybersecurity, eCommerce, payments, file sharing, content collaboration, tax technology, document automation, and CRM help ISVs sell into retail and eCommerce
Which cloud marketplaces are working with retail and eCommerce today?
Salesforce, Azure, AWS, Google and more have put a large emphasis on retail and eCommerce companies. Retail and eCommerce customers like Walmart, Nordstroms, Bass Pro Shop and more are all Salesforce customers. As is SproutSocial, Stripe and Box who work with some of the top eCommerce companies.
