The ISV Guide to Hyperscaler Cloud Marketplaces
Fueling the boom in the cloud marketplace is the fact that B2B buyers have over $360 billion USD to spend on AWS, Azure, and Google Cloud. These multi-year commitments mean that many companies have unused cloud credits they can spend on third-party software through their CSP’s cloud marketplace.
Standing out on hyperscaler marketplaces is no easy feat. Listing is only the first step – you won’t see the real value of the marketplace led growth until you get the attention of marketplace sales teams and are discovered by new prospects and customers.
Selling on hyperscaler marketplaces begins with building and listing your application on Azure, AWS or Google Cloud Marketplace (also known as GCM or GCP). But once listed, you will need to take additional steps to ensure that you can co-sell, manage metering, make private offers, and navigate complex cloud partner programs.
With a partner like Invisory, you will be able to accelerate your cloud GTM strategy and move from listing to lasting cloud marketplace success.
Finding the right fit for your go-to-market strategy…
Start with looking at where your solution is built. Next, look at the marketplace that is most popular among your customers and ICP.
Accelerating success through co-sell…
After listing your application, becoming transactable, co-selling and learning the robes of each partner program can seem like a ‘dark art’. Making customized private offers at scale, bringing your internal sales team along on the journey and getting your GTM strategy in place can seem daunting without a Cloud GTM Platform and industry experts like those at Invisory.
Maximizing reach and revenue with a multi-cloud approach…
After you have mastered your first marketplace cloud ecosystem, you can begin to look into expanding your success to another marketplace and launching a multi-cloud strategy.
Check out our ISV guides for each hyperscaler marketplace
What makes Invisory different?
We believe success on cloud marketplaces takes more than just listing and hoping. Success requires a dedicated go-to-market strategy that speaks specifically to the marketplace’s internal teams and their broad customer audience.
Invisory’s marketplace ecosystem experts & platform guide you list, transact and co-sell across Azure, AWS, Google and Salesforce Marketplaces with a GTM strategy for lasting success.
Maximize your cloud marketplace GTM strategy with Invisory
Fast-Track Listing
Invisory’s pre-built APIs allow you to quickly launch on Azure, AWS, and Google Cloud Marketplace. List in days (instead of weeks or months) – and without tapping into your technical resources.
Enable Your Team
Partnership selling is a team sport. Build internal champions of sales, procurement, executives and more with playbooks designed for organizational selling.
Simplify Selling & Procurement
Customize private offers, streamline metering, customize billing options and reduce procurement overhead to speed up the sales and accounts receivable processes.
Stand Out
Invisory will help you stand out in a sea of apps. With our guidance, you will develop your unique value proposition & better together story, while creating a strategy to become a partner cloud sellers WANT to call back.
Access Benefits
Invisory will guide you through the ‘dark art’ of marketplace incentives. Tips on accessing committed spend, moving through the partnership ranks and more.
Master Your GTM Strategy
Moving from listing to lasting success with Azure, AWS, and Google Cloud Marketplace requires a stellar GTM strategy. Invisory’s team of marketplace experts have created proprietary playbooks, templates and guides to success on multiple cloud marketplaces.
Still not sold on cloud marketplaces? Check out the advantages of selling on cloud marketplaces...
Access to committed spend
42% deal acceleration
32% Bigger deal size
Not to mention…
Faster procurement cycles
Reduced administrative overhead
Access to AWS, Azure, and Google Cloud’s diverse and growing customer base
