Drive Cloud Marketplace Success in Healthcare and Life Sciences (HLS)
Spending on tech solutions in healthcare and life sciences (HLS) has reached over $135 Billion in the US. Investors are pouring more resources into medical and pharmaceutical digital transformation every year, with venture capital funding in HLS totaling $146 billion over the last 3 years – a new record.
As a highly regulated industry, hospitals, medical, pharmaceutical, and biotech organizations prefer to procure software solutions through cloud marketplaces and trusted partners to ensure compliance, efficiency, security, and accuracy.
Cloud Marketplaces Benefits for Medical, Pharmaceutical, Biotech and other HLS Solutions
Data governance & compliance
HLS organizations must remain compliant with HIPAA, as well as adhere to strict privacy and data security standards when managing patient and research subject data. Cloud marketplaces offer a built-in security check-point.
Ease of integration & deployment
Choosing technology solutions from cloud marketplaces allows digital teams to deploy and integrate solutions directly with their CSP or CRM. This facilitates interoperability, or the communication between systems, which is key to improve patient and healthcare worker outcomes.
Streamlined legal & procurement
Legal and procurement teams in HLS can be bureaucratic. Listing your solution and processing orders through pre-approved legal templates on marketplaces streamlines the sales process.
Access to committed spend
IT departments in HLS often have committed spend budgets in their contracts, which can be used to procure marketplace solutions. Committed spend credits expire and often go unused, so ISVs can leverage this to their advantage to close more deals.
Co-sell opportunities
Hospitals, pharmacies, research labs, and biotech organizations lean on cloud partners at AWS, Azure, Google, and Salesforce to help them choose the right solutions to build their tech stacks. These trusted partners can help co-sell your solution and bring you into deals.
Scalability & reliability
Medical images, patient data files, and research data troves are notoriously large and hard to store. Plus, data analysis requires significant compute power. Cloud marketplace solutions work hand-in-hand with CSPs and CRMs to ensure HLS organizations can reach the scale they need.
Nintex Sees Tangible ROI Working with Invisory
All of Your Cloud GTM Needs to Drive Marketplace Success in Healthcare and Life Sciences (HLS)
Get listed faster with Invisory’s API integrations
You will need API integrations to get listed, transactable, and manage private offers and metering on AWS, Azure, and Google Cloud. Being transactable is the first step to unlocking committed spend budgets.
Fine-tune your message for each marketplace
AWS, Azure, Google Cloud, and Salesforce have overlapping but distinct audiences. Your message should be unique to each and speak to the whitespace in each ecosystem. Messaging on AWS will look quite different from Google Cloud, despite both being hyperscalers.
Streamline co-sell
Get in front of the right cloud sales reps faster and with fewer hurdles using Invisory. HLS ISVs can automate co-sell with Invisory’s Cloud GTM platform, playbooks, and hands-on co-sell training.
Integrate with your CRM
Invisory’s Cloud GTM platform integrates with CRMs like Salesforce and HubSpot to help you better manage customer data when partners are involved.
Benefit from expert-built GTM asset templates and playbooks
Creating GTM assets for each ecosystem, especially in highly regulated industries, requires special attention. Position yourself better and faster with Invisory’s expert built templates for 1-pagers, sales cards, and more.
Dedicated CSM support
Invisory’s CSMs are experienced in helping ISVs across various horizontals successfully sell into HLS organizations and tailor your GTM motion for each unique ecosystem.
Data security and compliance is only going to become more important in hospitals, pharmaceuticals, research labs, biotech, and HLS organizations, especially in the age of AI and big data. Trust will also continue to be more important. For these reasons, cloud marketplace selling will continue to grow in importance in the HLS world.
If you’re 1) not listed or 2) listed not seeing results, let Invisory’ help you take your Cloud GTM strategy to the next level. Tap into committed spend, drive co-sell success, and accomplish more faster by leveraging Invisory’s solution.
Ready to unlock success?
- Designed by experts
- Single platform to manage multiple marketplaces
- Take the hassle out of selling & co-selling
FAQ
What kind of technology are HLS organizations looking for on cloud marketplaces?
HLS organizations are continuously seeking solutions on cloud marketplaces that improve patient and research outcomes, enhance management for Electronic Health Records (EHR), ensure compliance, accelerate genomic processing, transform life science data, streamline clinical data management, engage patients strategically, eliminate complexity, and protect against cybersattacks, to name a few.
If I’m selling on cloud marketplaces, which one should I focus on first?
There is no right or wrong answer here. AWS, Azure, Google Cloud, and Salesforce have all invested significant resources into their HLS departments.
AWS and Azure are slightly more focused on solutions related to bioinformatics, genomic data processing, and NGS analysis.
Google Cloud Marketplace places slightly more emphasis on creating interoperability across different data systems.
Salesforce AppExchange focuses on solutions that personalize and engage patients and healthcare professionals, as well as streamline clinical operations. Check out Salesforce Life Sciences Cloud to see if your solution is a good fit for the CRM giant’s ecosystem.
