Drive Cloud Marketplace Success in Data Analytics
With the AI race well underway, data analytics tools are also having their moment. To succeed in today’s hyper-competitive business environment, companies need to collect, share, and analyze their data – securely, compliantly, and strategically.
That’s why more companies are procuring data analytics solutions through cloud marketplaces. This approach enables companies to more effectively and securely share data between their CSP/CRM and third-party solutions.
Cloud Marketplaces Benefits for Data Analytics Solutions
Data governance & compliance
Data analytics tools must remain compliant with regulations like GDPR and CCPA, which is a requirement of each cloud marketplace.
Ease of integration & deployment
Cloud marketplaces allow a single point of purchase, making it easier to buy integrations that are safe, secure and built to work together.
Streamlined legal & procurement
Data analytics ISVs generally see faster procurement time when conducting business using their cloud provider’s legal templates.
Access to committed spend
AWS, Azure, and Google Cloud customers can leverage committed spend budgets to procure third-party solutions on their CSP’s cloud marketplace.
Co-sell opportunities
The cloud tech giants are particularly interested in solutions that drive AI adoption and consumption, which is very common with today’s data analytics tools.
Scalability & reliability
Third-party marketplace data analytics solutions are built to be scalable with your CSP and CRM data – and reliable as your business scales.
Nintex Sees Tangible ROI Working with Invisory
All of Your Cloud GTM Needs to Drive Marketplace Success in Data Analytics
Get listed faster and manage metering with Invisory’s API integrations
Save your tech team time from building API integrations for getting listed, transactable and managing metering on hyperscaler marketplaces like AWS, Azure, and Google Cloud. Invisory gets you up and running in days.
Fine-tune your message for each marketplace and industry
With so many data analytics tools on the market competing for attention, Invisory can help you craft the perfect messaging for your use cases, as well as your “better together” story for each ecosystem.
Streamline co-sell
Data analytics ISVs, especially solutions that drive consumption, can drive revenue and unlock new customer segments by co-selling with AWS, Azure, Google Cloud, and Salesforce.
Integrate with your CRM
Invisory’s Cloud GTM platform syncs with HubSpot and Salesforce so that you can view all of your customer and pipeline data in one place.
Benefit from expert-built GTM asset playbooks & templates
Invisory’s GTM playbooks and templates help data analytics startups accelerate success with PDMs, PAMs, and AEs through the creation of sales kit collateral like solution briefs, first call decks, case studies, and more.
Dedicated CSM support
Our CMS experts offer end-to-end support and help you design your marketplace journey, from pre-listing to driving co-sell success across 1 or multiple clouds.
Data analytics solutions are seeing large-scale success on cloud marketplaces, with more data analytics ISVs flocking to cloud marketplaces everyday. For ISVs who are 1) listed but not seeing results and 2) not listed because they don’t have the resources, now is the time to partner with a Cloud GTM solution like Invisory to accelerate success on AWS, Azure, Google Cloud, and Salesforce AppExchange.
Ready to unlock success?
- Designed by experts
- Single platform to manage multiple marketplaces
- Take the hassle out of selling & co-selling
FAQ
What are common data analytics solutions available on cloud marketplaces?
- Advanced analytics
- Prescriptive, AI, and ML
- Augmented analytics (natural language processing and conversational interfaces)
- Descriptive analytics
- Business Intelligence (BI) tools
- Data visualizations and dashboards
- Diagnostic analytics
- Predictive analytics
- Perspective analytics
Are reps at the hyperscalers (AWS, Azure, Google Cloud Marketplace) incentivized to sell data analytics solutions?
Since data analytics tools are often scalable and integrate with the CSP’s proprietary tools (e.g., Amazon Redshift, Google Looker, and Azure Data Studio), hyperscaler sales reps are particularly interested in co-selling these solutions. Why? These solutions help the tech giants drive consumption and (most importantly) revenue.
