Cloud Marketplace Go-To-Market (GTM) Strategy in Action

From Listing to Lasting Cloud Marketplace Success

Listing and selling on cloud marketplaces can be one of the most meaningful steps for ISVs looking to unlock new revenue channels. To make the process more streamlined, scalable and successful, consider partnering with a Cloud GTM solution like Invisory. With Invisory, you can develop a robust Cloud GTM strategy that includes:

  • Access to a dedicated Cloud Marketplace Strategist
  • Automated GTM deliverables with AI
  • Expert-built playbooks and templates for co-selling & lasting marketplace success
  • Managing metering, private offers and more from a single platform 
  • Syncing your Cloud GTM data with CRMs like Salesforce & HubSpot
  • Ability to list and thrive across multiple cloud marketplaces like Azure, AWS and Google faster using pre-built API integrations 
Invisory is the only Cloud GTM Solution that supports Azure Marketplace, AWS Marketplace, Google Cloud Marketplace, and the Salesforce AppExchange. Launch your multi-cloud marketplace strategy with Invisory today!

To learn more about expanding your partnership view and opportunities, contact us today.

FAQ

  • What is Cloud GTM?

    Cloud go-to-market (GTM) is a relatively new category that focuses on helping ISVs manage cloud marketplace listings. As cloud marketplace selling grows in popularity, companies of all shapes and sizes will either need to 1) build an in-house Cloud GTM team or 2) partner with a Cloud GTM solution like Invisory.

  • What is a Cloud GTM solution?

    Cloud GTM solutions like Invisory offer both platform and services. Our Cloud GTM platform integrates with your tech stack so that you can operationalize your Cloud GTM motion. The services component, which includes a dedicated customer support manager if you work with Invisory, ensures that you're optimizing every aspect of your listing and co-sell strategy, as well as leaving no stoned left unturned.

  • What is a Cloud GTM strategy?

    Your Cloud GTM strategy includes everything from how you get listed to how you operationalize your new channel to how you scale up. Invisory offers everything you need to build and execute on a go-to-market strategy for all of your cloud marketplace listings.