Drive Cloud Marketplace Success with AI, ML, and Agents
The single biggest development in the tech industry has been AI. Beginning with OpenAI’s launch of ChatGPT. With Agentforce, Gemini, Perplexity, ServiceNow AI Agents, and many other players hitting the scene, the AI arms race is in full swing. Some predict the industry will be valued around $3.68 trillion by 2034, according to Precedence Research. For this reason, cloud marketplaces and big tech partner programs are co-selling AI/ML solutions that both drive consumption and meet new customer needs.
Cloud Marketplaces Benefits for AI/ML and Agentic Solutions
Data governance & compliance
AI and ML solutions require large troves of data to work, making compliance and data privacy key. Each cloud marketplace requires security and architecture reviews that give buyers peace of mind.
Ease of integration & deployment
AI & ML solutions, both generative and agentic, require interoperability to reach their full potential. With cloud marketplace solutions, the integration and deployment process is straightforward.
Streamlined legal & procurement
By conducting the procurement paperwork on the cloud provider’s pre-approved legal templates via marketplace selling, ISVs can streamline legal review and speed up payments.
Access to committed spend
Hyperscaler customers on AWS, Azure, and Google Cloud can use committed spend budgets on third-party AI solutions listed on cloud marketplaces easing conversations around tight budgets.
Co-sell opportunities
Tech giants are doubling down on co-selling solutions that drive consumption and AI-based solutions are heavy on data and big consumption drivers.
Scalability & reliability
Third-party AI/ML (agentic and generative) solutions on cloud marketplaces are built to be scalable with your CSP and CRM data – and reliably secure and compliant.
Nintex Sees Tangible ROI Working with Invisory
All of Your Cloud GTM Needs to Drive Marketplace Success with AI, ML, and Agents
Get listed faster and manage metering with Invisory’s API integrations
Building AI and ML solutions requires significant front-end and back-end work. Don’t waste your tech team’s team on building APIs and use our integrations instead to get listed and transactable on AWS, Azure, and Google Cloud.
Fine-tune your message for each marketplace and industry
With so many AI/ML products flooding the market, being able to fine-tune your messaging for both 1) your solution’s use cases and 2) your “better together” showing reps how your solution drives consumption.
Streamline co-sell
With the AI boom underway, ISVs are selling AI/ML solutions on cloud marketplaces like AWS, Azure, Google Cloud, and Agentexchange.
Integrate with your CRM
Keep track of your partner deals with Invisory’s Cloud GTM platform to keep track of your opportunities across marketplaces and sync that data with Salesforce or HubSpot.
Benefit from expert-built GTM playbooks and templates
Built by experts, Invisory’s GTM playbooks help AI/ML ISVs develop best-in-class sales kits like 1-pagers, solution briefs, and more so you can fast track conversations with PAMs, PDMs, and AEs.
Dedicated CSM support
Our seasoned marketplace experts will help you design your cloud marketplace journey every step of the way, from listing to last success, across 1 or multiple clouds.
AI and ML solutions are changing the way startups, SMBs, tech companies, enterprise, and legacy organizations operate. With such radical changes on the horizon, AI/ML startups need to take the necessary steps to tap into new channels and ensure their solutions stand out in each channel ecosystem.
Ready to unlock success?
- Designed by experts
- Single platform to manage multiple marketplaces
- Take the hassle out of selling & co-selling
FAQ
I’m interested in Salesforce’s Agentforce but have never built a solution for Salesforce. How do I get started? What are the differences?
Salesforce unveiled Agentforce at Dreamforce 2024. The push towards AI, felt across the tech industry at large, means that ISVs that may not have paid as much attention to the Salesforce AppExchange in the past have an opportunity to get listed on the AppExchange, build agents and tap into Salesforce’sAgentforce initiatives.
Options to get started - build or buy. You can build in house or use a PDO (product development outsourcer), like CodeScience (now Bridgenext), Appiphony or Aquiva Labs are examples of PDO’s that can help organizations customize their solution for the Salesforce ecosystem. Partnering with a Cloud GTM solution, like Invisory, can help accelerate success with playbooks on successfully messaging to Salesforce PAMs and AEs for faster co-selling success.
Are reps at the hyperscalers (AWS, Azure, Google Cloud Marketplace) incentivized to sell AI/ML solutions?
AI/ML solutions require significant compute power, since they are generally analyzing large swathes of data to generate actionable insights. For this reason, cloud sales reps are keen on selling them. More customers using compute power on third-party AI/ML solutions equates to more revenue for the tech giants.
