An embedded team to run your cloud marketplace GTM — not another platform to manage.
Invisory pairs your ISV with senior alliance strategists who build, list, and operate your co-sell motion across Microsoft Marketplace, AWS, Google Cloud, and Salesforce AgentExchange. Our own platform keeps it all visible — but it's the team behind it that turns that visibility into pipeline.
ISV Team
"Within the first few months of working with Invisory, Recast achieved a 200% return on our annual investment. Even more, the strategy they helped us implement for our marketplace go-to-market has put us on track to add $500K to our bottom line."
"Invisory understands the importance of a successful partnership and how to effectively align on opportunities together."
"Compared to figuring it out ourselves, we wouldn't have gotten anywhere close to this level of insights or speed. We saved months."
"The team was very knowledgeable and provided good insights to help us grow to the next level."
"Working with Invisory has offered Veeam the collateral needed to succeed in the ecosystem and is helping our team refine our approach, build strategic action plans to drive towards revenue, and execute on co-selling with Salesforce."
Go-to-market as a service, driving revenue through partnerships
Invisory runs two motions across Microsoft, AWS, Salesforce, Google Cloud, and beyond — so you're covered no matter which one drives your pipeline.
Ecosystem Partnership Management
We manage the day-to-day of your hyperscaler or CRM partnership — Microsoft, AWS, Salesforce, Google Cloud, and more — so your co-sell and marketplace motion runs without you needing to own the relationship yourself.
Partner-Driven GTM
We build and run the channel programs that drive revenue through SIs and resellers — recruitment, enablement, and management — activated across the same ecosystems.
Both motions run across every ecosystem we support — Microsoft, AWS, Salesforce, Google Cloud, Databricks, Snowflake, ServiceNow, and Workday.
Source: Forrester Total Economic Impact study commissioned by AWS Marketplace
The gap between what marketplace GTM costs you and what it should cost.
Software can list a product. It can't negotiate a co-sell motion, recruit the right SI, or navigate the politics of a partnership once things get complicated. Here's what that gap actually looks like — and how we close it.
Live for months, selling to no one
The listing went up months ago. It's still sitting there, unpromoted and disconnected from any real co-sell motion — a checkbox, not a pipeline.
Co-Sell System
Field alignment with hyperscaler sellers and program-enabled plays that turn a dormant listing into higher close rates and incremental revenue — not just a line item in Partner Center.
$5B+ in incentives, ~20% claimed
ISVs miss incentive programs industry-wide simply because no one owns tracking eligibility, codes, and deadlines.
Partner Marketing & Ecosystem
Hyperscaler funding activated and tracked as part of the motion — not chased after the fact.
Expertise, encoded — not just software. These are two of eight pillars our strategists built from hundreds of engagements. Agents execute the modules. Your dedicated strategist owns the relationships, the judgment calls, and the outcome. See the full system on our Offerings page →
Four ways we show up on your team
Every engagement starts with your goals, not a fixed package. Here's what that typically looks like in practice.
We diagnose before we build
A structured discovery maps your account base, co-sell strategy, and readiness before we recommend a single tactic.
You live in your CRM. That's it.
Partner Center, ACE, AgentExchange — that's our team's problem to manage, not yours. Everything surfaces back into the CRM your reps already use, so nobody on your team has to learn a hyperscaler portal.
We build your internal champions
Playbooks and enablement for your AEs, execs, and procurement — because partnership selling only works as a team sport.
We report on outcomes, not activity
Pipeline sourced, co-sell revenue, incentive capture — tracked and reported the way your board actually wants to see it.
We meet you where you are.
Your customers' cloud commitments only matter if you're in the right partner programs that align with those commitments. Invisory supports more marketplace motions than anyone else, so wherever that is, we're already there.
Microsoft Marketplace
Co-sell strategy and Marketplace Rewards — explained for ISVs.
AWS Marketplace
Private offers, ISV Accelerate, and funding programs like POC and MAP.
Google Cloud Marketplace
What GCP listings unlock for committed-spend customers.
Salesforce AgentExchange
Deal registration, SI models, and AE engagement that actually works.
Databricks
Snowflake
ServiceNow
Workday
Check out our guides for each major cloud marketplace
Ready to unlock success?
- Led by senior marketplace strategists
- Backed by our own platform for tracking and reporting
- Execution, not just guidance