Hyperscaler vs. CRM Cloud Marketplaces: The Differences
![an abstract green and blue image for a blog post about hyperscaler and crm cloud marketplaces](https://invisory.co/wp-content/uploads/2024/03/crm-cloud-marketplaces-hyperscaler-cloud-marketplaces-invisory-gtm-cloud-platform--700x175.png)
Buying and selling B2B through a channel is nothing new. It used to look more like going through a distributor or reseller. A company would use a distributor like CDW, Ingram Micro, or Tech Data to buy or sell their products. Buying this way usually came with a discount and you had a close relationship […]
Making the Case for an Alliance Team eBook
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Mini eBook: The Co-Marketing Partner Playbook
![](https://invisory.co/wp-content/uploads/2024/01/mini-ebook-co-marketing-partner-playbook-700x175.png)
Move beyond co-selling and into co-marketing for impact. Check out this co-marketing partner playbook to take your strategy to the next level.
Webinar: Selling with Salesforce
![an image that says selling with Salesforce to signify salesforce app exchange](https://invisory.co/wp-content/uploads/2024/02/selling-w-salesforce-8-700x175.png)
On-Demand Webinar: Your guide to getting attention and driving revenue with Salesforce AEs and SEs. Watch the recording today.
Webinar: The Co-Marketing Partner Playbook
![](https://invisory.co/wp-content/uploads/2024/01/co-marketing-partner-playbook-wp-header-700x175.png)
On-Demand Webinar: Move beyond co-selling and into co-marketing for impact. Watch the recording today and walk away with your actionable check list.
Webinar: Making the Most of Salesforce’s Q4
![](https://invisory.co/wp-content/uploads/2024/01/making-the-most-of-sf-q4-wp-header-700x175.png)
On-Demand Webinar: Make the most out of Salesforce’s Q4, plus a look forward to fiscal 2024 success. Watch the recording today.
Webinar: The Future is Transactable
![](https://invisory.co/wp-content/uploads/2024/01/future-is-transactable-wp-header-700x175.png)
On-Demand Webinar: ISV’s path to success in Microsoft’s Azure Marketplace. Watch now to take your marketplace listing to the next level.
Webinar: Ditch the scanner – not the leads.
![](https://invisory.co/wp-content/uploads/2024/01/non-sponsors-wp-header-700x175.png)
On-Demand Webinar: The non-sponsor guide to selling at Dreamforce without a booth. Watch now to get your team ready for success.
A Case for Cloud Marketplaces: a two part series.
![](https://invisory.co/wp-content/uploads/2023/11/a-case-for-cloud-marketplaces-wp-header-700x175.png)
A two part series introducing you to cloud marketplaces and walking you through the process to set your listing up for success.
The Difference Between Azure Co-Sell and IP Co-Sell Ready
![an abstract blog hero image for a post about azure co-sell and ip-co-sell incentivized on the marketplace for isvs](https://invisory.co/wp-content/uploads/2023/07/microsoft-azure-co-sell-and-ip-co-sell-incentivized-for-isvs--700x175.png)
The word co-sell or collaborative selling gets thrown around a lot in the Azure marketplace ecosystem. Do you know the difference?