A Review of Bob Moore’s “Ecosystem-Led Growth”: Partners are the Future

On a team call a few weeks ago, our CRO recommended that I check out Bob Moore’s new book, Ecosystem-Led Growth: A Blueprint for Sales and Marketing Success Using the Power of Partnerships (2024).  Despite working as an ISV marketer for 2 years (and various B2C and B2B2C startups for the past 6+), I only partnered […]