Drive Cloud Marketplace Success in Data Backup, Recovery and Resilience
With cyberattacks on the rise and the importance of data at an all time high, companies of all sizes are relying on Data Backup, Recovery, and Resilience solutions to safeguard their data across CRM, clouds, and elsewhere.
Sometimes referred to as Data Compliance, Data Protection, or Data Governance, these solutions are often procured through cloud marketplaces. CTOs, CIOs, and IT teams are purchasing Data Backup and Recovery solutions using their organizations committed spend budgets meaning a GTM strategy for cloud marketplaces is crucial for reaching certain customer segments.
Cloud Marketplaces Benefits for Data Backup, Recovery and Resilience Solutions
Data governance & compliance
Cloud marketplace’s focus on data security favors Data Backup and Recovery tools that help companies remain compliant with key regulations like GDPR and CCPA.
Ease of integration & deployment
Data Backup and Recovery solutions on cloud marketplaces are designed to integrate with your CSP or CRM, accelerating adoption across your organization.
Streamlined legal & procurement
IT, legal, and procurement teams can move faster when purchasing solutions through cloud marketplaces using the cloud provider’s legal templates.
Access to committed spend
CTOs, CIOs, and IT teams with solutions built on AWS, Azure, and Google Cloud help set up the committed spend contract and will be your main buyers, which can help with the budget conversation.
Co-sell opportunities
The internal sellers at each CSP/ CRM are looking to fill whitespace in their own products and find compelling use cases for current customers and prospects.
Scalability & reliability
Data Backup and Recovery solutions on cloud marketplaces are designed to scale up as your business grows and you collect more data in the cloud.
Veeam Accelerates Salesforce AppExchange Success with Invisory
Working with Invisory has offered Veeam the collateral needed to succeed in the ecosystem but is helping our team to refine our approach, build strategic action plans to drive towards revenue and execute on co-selling with Salesforce. They are giving us the tools to help us succeed and then, showing us how to use them.
All of Your Cloud GTM Needs to Drive Marketplace Success in Data Backup, Recovery, and Resilience
Get listed faster with Invisory’s API integrations
Building API integrations to get listed on AWS, Azure, and Google Cloud can take time away from your tech team’s other project. Invisory ensures you’re up and running in days, not months.
Fine-tune your message for each marketplace
Selling Data Backup, Recovery, and Resilience solutions on the marketplace requires a special attention to messaging. Working with experts like those at Invisory help you build the right “better together” to get the attention of prospects, partners and internal cloud AEs.
Streamline co-sell
Track opportunities and engage faster with cloud reps. By implementing a Cloud GTM platform like Invisory’s, you can manage all of your co-sell opportunities in a single place.
Integrate with your CRM
Integrate your co-sell and cloud marketplace pipeline data with CRMs like Salesforce and HubSpot so you never lose track of your deals.
Benefit from expert-built GTM asset templates and playbooks
Get the attention of PDMs, PAMs, and AEs faster leveraging Invisory’s best-in-class GTM playbooks and templates for solution briefs, first call decks, case studies, and marketplace listing SEO.
Dedicated CSM support
Our CMS team have experience supporting top Data Backup and Recovery ISVs like Veeam and AvePoint and know the strategies to help you reach success faster with Azure, AWS, Google and Salesforce.
Data Backup, Recovery, and Resilience ISVs are becoming key players within the cloud marketplaces. So much so that they have even become acquisition targets for the tech giants (Salesforce acquired OwnBackup). By leaning into your cloud marketplace and partnership strategy, you can reach co-sell success on AWS, Azure, Google Cloud, and Salesforce faster.
Listed and not seeing results? Not listed but curious? Listed on one marketplace but considering another? Invisory is here to help you advance your Cloud GTM strategy, no matter where you currently are. Tap into committed spend, drive co-sell success, and accomplish more faster by leveraging Invisory’s solution.
Ready to unlock success?
- Designed by experts
- Single platform to manage multiple marketplaces
- Take the hassle out of selling & co-selling
FAQ
What are common use cases for Data Backup, Recovery, and Resilience that cloud marketplaces can help companies solve for?
- Hybrid cloud & database backup
- Data lifecycle management
- Global data resiliency
- Archive and compliance
- Ransomware protection
- Data retention and recovery
- Data governance & management
Does Invisory have experience working with ISVs in the Data Backup, Recovery, and Resilience space?
We have worked with some of the best players in the industry, including Veeam and AvePoint to name a few. You can read more of our customer stories here.
