Drive Cloud Marketplace Success in Cybersecurity
With cybercrime expected to cost the global economy $10.5 trillion USD annually by 2025, CRM and cloud service providers such as AWS, Azure, Google Cloud, and Salesforce have doubled down on co-selling cybersecurity solutions on their cloud marketplaces.
From tools to combat ransomware to solutions that ensure compliance, analysts expect the cybersecurity market to reach $300+ Billion by 2027. A significant chunk of this market will be transacted through cloud marketplaces, which offers cybersecurity ISVs the opportunity to unlock revenue in a challenging selling environment.
Cloud Marketplaces Benefits for Cybersecurity Solutions
Data governance & compliance
Cybersecurity buyers, by nature, are concerned about cyber attacks, data breaches, malware, identity theft, viruses, and scams. Procuring solutions that have undergone security review through a trusted CSP or CRM earns ISVs an extra stamp of approval.
Ease of integration & deployment
Cybersecurity solutions can be hard to set up and deploy. By procuring through a cloud marketplace, customers can streamline the integration process and expand the functionality of existing tools.
Streamlined legal & procurement
By conducting the procurement paperwork on the cloud provider’s pre-approved legal templates, ISVs can generally push contracts through legal review faster.
Committed spend
Hyperscalers such as AWS, Azure, and Google Cloud bake committed spend budgets into their customer contracts. This means that CSOs, CTOs, CISOs, and others have a pre-approved budget to spend on compute as well as third-party marketplace solutions that expire if unused.
Co-sell
SMBs and startups, as well as scale-ups and enterprises, can benefit from co-selling cybersecurity solutions alongside cloud sellers. For cybersecurity ISVs, getting the attention of partner sellers can accelerate industry-wide adoption.
Scalability & reliability
Third-party cybersecurity cloud marketplace solutions are designed to be scalable and reliable, especially when integrated with the CSP and CRM where they are listed.
Cybersecurity ISV Idenprotect Launches Multi-Cloud Strategy to Tap into Committed Spend Budgets
All of Your Cloud GTM Needs to Drive Marketplace Success in Cybersecurity
Get listed faster and manage metering with Invisory’s API integrations
Building cybersecurity solutions is complex. Save your tech team time by leveraging Invisory’s API integrations to get transactable faster on AWS, Azure, and Google Cloud.
Fine-tune your message for each marketplace and industry
Cybersecurity is a top concern across the board, but each ecosystem has its own way of talking about it. Invisory helps you ensure your messaging is on point, no matter where you’re listed.
Streamline co-sell
With Invisory’s co-sell playbooks, hands-on training, and Cloud GTM platform, cybersecurity ISVs can get the attention of cloud sales reps and access new customer segments through co-sell.
Integrate with your CRM
Integrate Salesforce or HubSpot with Invisory’s Cloud GTM platform so you can better manage customer and pipeline data associated with partner selling, across marketplaces.
Benefit from expert-built GTM asset templates
Invisory’s proven GTM playbooks and templates for 1-pagers, solution briefs, and other assets save your team time and ensure you’re getting the attention you deserve from PAMs, PDMs and inside sales reps.
Dedicated CSM support
Invisory’s seasoned marketplace experts guide cybersecurity ISVs to cloud marketplace success, ensuring no stone is left unturned during your journey.
CSOs, CTOs, CISOs, and other cybersecurity leaders are most familiar with an organization’s tech stack. You can bet that cybersecurity buyers across a wide range of industries begin researching new solutions on their CSP’s or CRM’s respective cloud marketplace. As budgets tighten, more cybersecurity buyers will also turn to committed spend budgets to procure solutions. If you’re not listed, then there’s a good chance potential buyers will go with a competitor that is.
Don’t take that risk. Partner with Invisory to streamline your Cloud GTM strategy.
Ready to unlock success?
- Designed by experts
- Single platform to manage multiple marketplaces
- Take the hassle out of selling & co-selling
FAQ
What are common cybersecurity solutions available on cloud marketplaces?
- Threat Prevention and Detection
- Data Loss Prevention (DLP)
- Identity and Access Management (IAM)
- Cloud Infrastructure Security
- Cloud Native Security
