Generated by All in One SEO v5.0.0.1, this is an llms.txt file, used by LLMs to index the site. # Invisory Unlock your cloud marketplace success ## Sitemaps - [XML Sitemap](https://invisory.co/sitemap.xml): Contains all public & indexable URLs for this website. ## Posts - [Invisory Recognized as a 2025 Inc. Power Partner Award Winner](https://invisory.co/resources/news/invisory-recognized-as-a-2025-inc-power-partner-award-winner/) - Invisory has received the Inc. Power Partner Award for 2025, the second year in a row. Read more about the award and the list of attendees here. - [Microsoft Marketplace Replaces Azure Marketplace and AppSources (2025)](https://invisory.co/resources/blog/microsoft-marketplace-replaces-azure-marketplace-and-appsources-2025/) - Azure Marketplace and AppSource are being consolidated into Microsoft Marketplace, with spin-off's like the Security Store and sections for Agnetic AI. - [How AWS Specializations & Competencies Help Partners Stand Out](https://invisory.co/resources/blog/how-aws-specializations-competencies-help-partners-stand-out/) - AWS Specializations help ISV partners listed on AWS Marketplace. Categories include Service Delivery & Ready Specialization, Managed Services & competencies - [How to Nail your Agentforce “Better Together” Story and Get Salesforce’s Attention: 2025 edition](https://invisory.co/resources/blog/how-to-nail-your-agentforce-better-together-story-and-get-salesforces-attention-2025-edition/) - Discovery how to tell your Agentforce "better together" story ahead of Dreamforce 2025. Invisory offers packages to help ISVs accelerate success with Salesforce - [Software Designations for Industry AI: What Azure ISVs need to know](https://invisory.co/resources/blog/software-designations-for-industry-ai-what-azure-isvs-need-to-know/) - Learn how Azure ISVs can earn Microsoft Industry AI software designations to boost visibility, customer trust, and co-sell opportunities in 2025. - [Azure Marketplace's Big Bet For FY2026: Agentic AI](https://invisory.co/resources/blog/azure-marketplaces-big-bet-for-fy2026-agentic-ai/) - Azure is doubling down on Agentic AI for their cloud marketplace motion for Microsoft's FY2026 and beyond. Here's what ISVs need to know about this new era. - [AWS Marketing Development Funds (MDF): What ISVs Need to Know](https://invisory.co/resources/blog/aws-marketing-development-funds-mdf-what-isvs-need-to-know/) - For ISVs and tech partners selling on AWS Marketplace, Marketing Development Funds (MDF) are a key incentive for building pipeline and accelerating go-to-market. If you’re part of the AWS Partner Network, MDF can help reduce the cost of demand generation, whether you’re launching campaigns, attending events, or creating sales content.This blog post walks through how - [How to Unlock Committed Spend If You Aren’t the CISO or CTO](https://invisory.co/resources/blog/how-to-unlock-committed-spend-if-you-arent-the-ciso-or-cto/) - Committed spend was originally conceived to pay for compute costs, along with DevOps and deep tech. Today, CMOs, CROs, HR, and other departments also use it. - [FY2026 Is Here: 8 Ways to Step Up your Azure Marketplace Co-Sell Strategy](https://invisory.co/resources/blog/fy2026-is-here-8-ways-to-step-up-your-azure-marketplace-co-sell-strategy/) - Microsoft's fiscal year begins in July, which means FY2026 has started. Here's what ISVs can do to prepare for success on Azure Marketplace. - [Mastering a Multi-Cloud Marketplace Strategy](https://info.invisory.co/mastering-a-multi-cloud-marketplace-strategy-ebook) - [Getting Listed on Google Cloud Marketplace: A listing guide for ISVs ](https://invisory.co/resources/blog/getting-started-on-google-cloud-marketplace-a-guide-for-isvs/) - Are you an ISV looking to get listed on Google Cloud Marketplace (GCP)? Check out our listing guide to start transacting today. - [AWS ISV Accelerate Program: What ISVs need to know ](https://invisory.co/resources/blog/aws-isv-accelerate-program-what-isvs-need-to-know/) - Joining the AWS ISV Accelerate Program can help you get co-sell ready faster, get assigned a PDM, and start generation traction with AEs. - [Alphy Streamlines Listing and Co-Selling on Google Cloud Marketplace with Invisory](https://invisory.co/resources/customer-story/alphy-streamlines-listing-and-co-selling-on-google-cloud-marketplace-with-invisory/) - Alphy (Harmcheck.ai) gets listed and begins co-selling faster with Invisory's help. Their "Better Together" story earned the ISV attention from Google. - [Microsoft Cloud Partner Programs: What ISVs Need to Know](https://invisory.co/resources/blog/microsoft-cloud-partner-programs-what-isvs-need-to-know/) - Discover which Microsoft Cloud Partner Program is right for your ISV solution. Learn about key terms such as CSM, PDM-R, IPDM, PDM, and Azure Cloud Marketplace. - [New Google Cloud Marketplace Incentives for 2025: MCPO, MCCP, and More](https://invisory.co/resources/blog/new-gcm-google-cloud-marketplace-incentives-for-2025-mcpo-mccp-and-more/) - Google Cloud Marketplace (GCM) has updated their partner selling program to include new concepts around MPPO and MCCP to drive engagement. - [Azure Government Marketplace: What ISVs Selling into the Public Sector Need to Know](https://invisory.co/resources/blog/azure-government-marketplace-what-isvs-selling-into-the-public-sector-need-to-know/) - The Microsoft Azure Government Marketplace offers ISVs that sell into the government and public sector a more secure place to sell their solution. - [What Tung-Hui Hu’s "A Prehistory of the Cloud Teaches us About Cloud Marketplaces](https://invisory.co/resources/blog/what-tung-hui-hus-a-prehistory-of-the-cloud-teaches-us-about-cloud-marketplaces/) - Professor Tung-Hui Hu’s "A Prehistory of the Cloud" outlines a history of data centers and the internet that covers terms like VM and virtualization. - [ServiceNow Rethinks What it Means to be a CRM  ](https://invisory.co/resources/blog/servicenow-rethinks-what-it-means-to-be-a-crm/) - ServiceNow is entering the CRM space in innovative ways. Here's a look at how the CRM is re-branding itself and attempting to take on Salesforce and HubSpot - [Insights into Invisory’s First Hackathon ](https://invisory.co/resources/blog/insights-into-invisorys-first-hackathon-prismatic/) - Staff software developer Thomas Kady offers his perspective on Invisory's first hackathon, as well as the team's relationship with Prismatic. - [Formstack Sees a 7X Increase in Salesforce Pipeline Working with Invisory](https://invisory.co/resources/customer-story/formstack-sees-a-7x-increase-in-salesforce-appexchange-pipeline-working-with-invisory/) - Formstack accelerated success on Salesforce with Invisory's help. Discovery how Formstack filled whitespace in the Salesforce CRM and drove AppExchange success. - [Change Management in Cloud Marketplaces: What ISVs need to know ](https://invisory.co/resources/blog/change-management-in-cloud-marketplaces-what-isvs-need-to-know/) - Change management can be challenging in B2B, but it is key to ensuring your cloud marketplace initiative succeeds. Here's how to drive adoption. - [Change Management Strategies for B2B Organizations](https://info.invisory.co/embracing-cloud-marketplaces-change-management-insights-report) - [Top Cloud Marketplaces Where ISVs Can List ](https://invisory.co/resources/blog/top-cloud-marketplaces-where-isvs-can-list/) - Cloud Marketplaces like AWS, Azure, Google Cloud, HubSpot, Salesforce AppExchange, ServiceNow Store, and Snowflake are changing how ISVs sell and B2B buyers buy - [So what is a cloud marketplace, anyway? History, benefits, examples](https://invisory.co/resources/blog/what-is-a-cloud-marketplace-history-benefits-examples-isvs/) - What is a cloud marketplace? Check out our guide to learn the history of cloud marketplaces, the benefits of getting listed, and examples like AWS and Azure. - [Make Renewals Part of Your Cloud Marketplace Strategy](https://invisory.co/resources/blog/make-renewals-part-of-your-cloud-marketplace-strategy/) - Cloud marketplaces like AWS, Azure, and Google Cloud are designed to helps ISVs drive renewals. though features such as streamlined billing and FDAs. - [AWS Marketplace Solution Types: AMI, Container, and More](https://invisory.co/resources/blog/aws-marketplace-solution-types-ami-container-and-more/) - Learn about the various solution types on AWS Marketplace, including AMI, Container, Machine Learning, Professional Services, Data Solutions, and Free ones. - [Cloud Marketplace Stats You Need to Know for 2025](https://invisory.co/resources/blog/cloud-marketplace-statistics-you-need-to-know-for-2024/) - Here's a look at top cloud marketplace statistics from Jay McBain, Roman Kirsanov, and others across Azure, AWS, Salesforce, and Google Cloud Marketplaces. - [Choosing a Cloud GTM Platform (and Moving Away from Legacy Solutions)](https://invisory.co/resources/blog/choosing-a-cloud-gtm-platform-solution-tackle-io-alternatives/) - Looking for a Cloud GTM Platform or Solution? Here's a look at the Cloud GTM Platform options, including Tackle.io alternatives and competitors like Invisory. - [A Guide to AWS Marketplace’s New Incentives](https://invisory.co/resources/blog/a-guide-to-aws-marketplaces-new-incentives-2025/) - Following re:Invent 2024, AWS announced a number of changes to AWS Marketplace and their partner program. Here's what ISVs need to know about 2025 incentives. - [How Cloud Marketplaces Help You Sell More Cybersecurity Software](https://invisory.co/resources/blog/how-cloud-marketplaces-help-you-sell-more-cybersecurity-software-isvs/) - Learn why cybersecurity ISVs are selling on hyperscaler cloud marketplaces like Microsoft Azure and AWS, and how Invisory can help boost your GTM motion. - [The Importance of AWS Marketplace Metering (and Tips for ISVs)](https://invisory.co/resources/blog/aws-marketplace-metering-api-and-tips-for-isvs/) - Learn about the importance of AWS Marketplace metering and AWS Marketplace APIs so you can get listed and drive success faster with Amazon's cloud marketplace. - [Invisory CMO Sienna Quirk Featured on HubSpot Blog](https://invisory.co/resources/news/invisory-cmo-sienna-quirk-featured-on-hubspot-blog/) - Invisory CMO Sienna Quirk was featured on the prestigious HubSpot blog for her thoughts on building and maintaining customer relationships and cross-selling. - [Insider Session: Activate Your Salesforce GTM Strategy](https://info.invisory.co/activate-your-salesforce-gtm-strategy-webinar-replay) - [Invisory CGO Sam Yarborough Named Top 30 Revenue Leader by Demandbase ](https://invisory.co/resources/news/invisory-cgo-sam-yarborough-named-top-30-revenue-leader-by-demandbase/) - Sam Yarborough is featured on Demandbase's 2025 list of innovative revenue leaders in the B2B world. Here's a look at her accomplishments. - [Who's Who in the Google Zoo?](https://info.invisory.co/whos-who-in-the-google-zoo-webinar-replay) - [Google Cloud Marketplace Success Guide: Your First 90 Days](https://info.invisory.co/google-cloud-marketplace-success-guide-ebook) - [The Google Cloud Partner Advantage Program: The inside scoop](https://invisory.co/resources/blog/the-google-cloud-partner-advantage-program-the-inside-scoop-isv-gcp-marketplace/) - Learn how ISVs can leverage the Google Cloud Partner Advantage Program, including Expertise & Specialization Designations, certifications, and training programs - [Google Cloud Marketplace’s ISV Solution Connect: The Ultimate Guide](https://invisory.co/resources/blog/google-cloud-marketplaces-isv-solution-connect-the-ultimate-guide/) - ISV Solution Connect is a key program for companies listing and transacting on Google Cloud Marketplace. Learn the requirements to drive co-sell success. - [Is it “Google Cloud Marketplace” or “GCP Marketplace”? A brief history and explainer](https://invisory.co/resources/blog/is-it-google-cloud-marketplace-or-gcp-marketplace-a-brief-history-and-explainer/) - Do we call it GCP, GCP Marketplace, or Google Cloud Marketplace? If you're an ISV who is new to the Google ecosystem, here's a quick overview on the term's history. - [Mastering a Multi-Cloud Marketplace Strategy](https://info.invisory.co/mastering-a-multi-cloud-marketplace-strategy-ebook) - [How to Run an Effective Co-Sell Meeting with Google](https://info.invisory.co/how-to-run-an-effective-co-sell-meeting-with-google-webinar-replay) - [Google Cloud Acronyms You Need to Know](https://invisory.co/resources/blog/google-cloud-acronyms-you-need-to-know/) - Check out key acronyms in the Google Cloud ecosystem so you can drive success faster. Some popular ones include GCM for Google Cloud Marketplace. - [Have you been putting off your Cloud GTM strategy? 2025 is your year ](https://invisory.co/resources/blog/have-you-been-putting-off-your-cloud-marketplace-gtm-strategy-2025-is-your-year/) - 2025 is the year for your to build, launch, and execute on a cloud marketplace GTM strategy. Learn why you need a cloud marketplace strategy today. - [What Microsoft's Boom in Cloud Commits (MACC) Means for Azure Marketplace](https://invisory.co/resources/blog/what-microsofts-boom-in-cloud-commits-macc-means-for-azure-marketplace/) - Microsoft's Azure Cloud Commits (MACC) have reached new highs, giving ISVs selling on Azure Marketplace new opportunities to drive business. - [Why is Salesforce Selling on AWS Marketplace?](https://invisory.co/resources/blog/what-salesforce-selling-on-aws-tells-us-about-hyperscaler-marketplaces/) - Salesforce, a pioneer in the cloud marketplace arena, is now doubling down on hyperscaler marketplaces. Here's why the cloud CRM is selling on AWS Marketplace. - [Invisory CMO Sienna Quirk Selected for CMO Alliance’s “List of CMOs to Watch in 2025”](https://invisory.co/resources/news/title-invisory-cmo-sienna-quirk-selected-for-cmo-alliances-list-of-cmos-to-watch-in-2025/) - Invisory CMO Sienna Quirk is recognized as a CMO to watch on the CMO Alliance's list of marketers. Learn more about the recognition and the list today. - [Invisory Helps Nintex Drive Leads and Accelerate Success on the Salesforce AppExchange](https://invisory.co/resources/customer-story/invisory-helps-nintex-drive-leads-and-accelerate-success-on-the-salesforce-appexchange/) - Nintex, a Salesforce ISV, drives success on the AppExchange with the help of Invisory. Here's how Nintex saw success in the ecosystem. - [A Guide to Selling on Google Cloud Marketplace](https://info.invisory.co/guide-to-selling-on-google-cloud-marketplace-webinar-replay) - [Building Culture with Purpose: The Invisory Culture Club Story](https://invisory.co/resources/blog/building-culture-with-purpose-the-invisory-culture-club-story/) - When Boy George’s “Do You Really Want to Hurt Me” played in our first virtual meeting for Culture Club, it wasn’t just because we love ’80s music (though we do). It’s because we’re the Invisory Culture Club – and yes, that other Culture Club is our unofficial mascot. But while we might share a name - [Mastering the Salesforce AppExchange Launch](https://info.invisory.co/mastering-appexchange-launch-webinar-replay) - [Invisory Partners with African Mission Healthcare](https://invisory.co/resources/blog/invisory-partners-with-african-mission-healthcare/) - Learn why Invisory is partnering with African Mission Healthcare to provide care across the continent, with a focus on healthcare for women and children. - [Your Guide to AWS CPPO, Azure MPO, and Channel Private Offers](https://invisory.co/resources/blog/your-guide-to-aws-marketplace-cppo-azure-mpo-multiparty-and-channel-private-offers-isvs/) - Learn about channel partner private offers (CPPO) on AWS Marketplace and multiparty private offers on Microsoft Azure Marketplace for ISVs and re-sellers. - [Marketing & Partnerships...  A Winning Friendship](https://info.invisory.co/marketing-and-partnerships-winning-friendship-ebook) - [Box Sees 100% ROI by Engaging with Invisory for Dreamforce](https://invisory.co/resources/customer-story/customer-story-box/) - Engaging with Invisory allowed Box to quickly revamp everything from their AppExchange listing to their partnership approach. - [Creating your 2025 Cloud Marketplace Wishlist ](https://invisory.co/resources/blog/creating-your-2025-cloud-marketplace-wishlist/) - Now is the time to begin developing your cloud marketplace strategy for 2025. Check out our blog post to fine tune your cloud GTM strategy. - [Invisory Positions Badger Maps as a Multi-Cloud Ecosystem Powerhouse in Less than a Year](https://invisory.co/resources/customer-story/invisory-positions-badger-maps-as-a-multi-cloud-ecosystem-powerhouse-in-less-than-a-year/) - Discover how Badger Maps, a Salesforce and AWS ISV, reached cloud marketplace success faster with Invisory's cloud GTM solution. - [The Power of Philanthropy for Startups](https://info.invisory.co/power-of-philanthropy-for-startups-webinar-replay) - [ISV Partner Tiers in Salesforce—Low Hanging Fruit to Get Points & Climb the ISV Mountain](https://invisory.co/resources/blog/isv-partner-tiers-in-salesforce-appexchange/) - Learn about ISV partner tiers in the Salesforce ecosystem so that you can reach success on the AppExchange faster than your competition. Ready? - [SDO: Salesforce SEs Demo Environment](https://invisory.co/resources/blog/sdo-salesforce-ses-demo-environment/) - Learn about the SDO or Salesforce SEs Demo Environment, and why it's important for ISVs looking to navigate the Salesforce ecosystem, especially the AppExchange. - [Salesforce Chatter in Org62: 3 Tips to Optimize](https://invisory.co/resources/blog/what-is-salesforce-chatter/) - Learn about how Chatter in Org62 can help you improve your Salesforce AppExchange experience as an ISV. Curious to accelerate your GTM? Invisory has your back. - [Tips for Capturing Customer Stories on the Salesforce AppExchange for ISVs](https://invisory.co/resources/blog/tips-for-capturing-customer-stories-on-the-salesforce-appexchange-for-isvs/) - Capturing customer stories (and some no-cost distribution) to build momentum is our guide for ISVs looking to build themselves up with their customer stories. - [Salesforce Industries: A Guide for Salesforce ISVs focusing on an Industry](https://invisory.co/resources/blog/salesforce-industries-a-guide-for-salesforce-isvs-focusing-on-an-industry/) - New to the Salesforce AppExchange? Our guides helps ISVs navigate how to market your solution to different industries so you can reach success faster. - [Collecting Org IDs for Salesforce ISVs](https://invisory.co/resources/blog/collecting-org-ids-for-salesforce-isvs/) - Read our guide on Collecting Org IDs for Salesforce ISVs so that you can streamline your GTM strategy on the AppExchange and drive revenue faster. - [Introducing Invisory: “Gartner Style” Advisory for the AppExchange](https://invisory.co/resources/news/introducing-invisory-gartner-style-advisory-for-the-appexchange/) - There are 4,000+ apps listed on the Salesforce AppExchange, and more affiliated with the ecosystem. How does an organization go about selecting the right ones? - [AppExchange Revamp: What ISVs Need to Know](https://invisory.co/resources/blog/appexchange-revamp-what-isvs-need-to-know/) - Learn about the AppExchange Revamp that happened in 2022, so you can drive success as an ISV and navigate through the Salesforce ecosystem faster. - [Troubleshooting Lead Integrations from the AppExchange to your Salesforce Instance (PBO)](https://invisory.co/resources/blog/troubleshooting-lead-integrations-from-the-appexchange-to-your-salesforce-instance-pbo/) - Troubleshooting Lead Integrations from the AppExchange to your Salesforce Instance (PBO) is a great way to make sure that you don't miss any prospects. - [Top 5 Learnings from Dreamforce Sponsors](https://invisory.co/resources/blog/top-5-learnings-from-dreamforce-sponsors/) - Learn about the top takeaways from Dreamforce Sponsors, including what made their booth at Salesforce's annual conference in San Francisco a great success. - [Invisory Marketplace Boosts Supply with GTM Guides Acquisition](https://invisory.co/resources/news/invisory-marketplace-boosts-supply-with-gtm-guides-acquisition/) - The acquisition of GTM Guides helps Invisory to address the need to help AppExchange vendors connect with customers based on buyer intent and specific requirements. - [Invisory Acquires GTM Guides to Help Salesforce’s 7,000 ISV and Certified Consulting Firms Better Connect with AppExchange Customers](https://invisory.co/resources/news/invisory-acquires-gtm-guides-to-help-salesforces-7000-isv-and-certified-consulting-firms-better-connect-with-appexchange-customers/) - Invisory, a marketplace for Salesforce AppExchange vendors and buyers based in New York City, today announced it has acquired Denver-based GTM Guides. - [Invisory & Salesforce Ben](https://invisory.co/resources/blog/invisory-salesforce-ben/) - In this 90 second video Ben McCarthy of Salesforce Ben walks through the Invisory platform, our Community and highlights the value for ISVs of all sizes. - [Invisory Announces Salesforce Thought Leader Ben McCarthy to Join Strategic Advisory Board](https://invisory.co/resources/news/invisory-announces-salesforce-thought-leader-ben-mccarthy-to-join-strategic-advisory-board/) - Invisory announces Salesforce thought leader Ben McCarthy to join Strategic Advisory Board. - [Deciphering Your AppExchange Lead Sources](https://invisory.co/resources/blog/deciphering-your-appexchange-lead-sources/) - Your Salesforce AppExchange listing serves many purposes but the most important may be leads. Here’s a look inside the different types of leads sources. - [When is the Right Time to Consider Entering a New Cloud Marketplace or Opening Up a New Channel of Business?](https://invisory.co/resources/blog/when-is-the-right-time-to-consider-entering-a-new-cloud-marketplace-or-opening-up-a-new-channel-of-business/) - Not every cloud marketplace offers the same benefits and what is right for one business is not for another. We offer some advice on where to begin your consideration. - [Salesforce Acronyms You Need to Know](https://invisory.co/resources/blog/salesforce-acronyms-you-need-to-know/) - Salesforce lays out 388 acronyms over 20 pages in their partner portal. We’ve distilled the list down to the ones you need to know to speak fluent Salesforce. - [Action & Ambition Podcast: Increase Growth, Marketing Automation, Retention and Operational Efficiencies with Invisory AI-Driven Guidance](https://invisory.co/resources/news/action-ambition-podcast-increase-growth-marketing-automation-retention-and-operational-efficiencies-with-invisory-ai-driven-guidance/) - In this episode of The Action and Ambition Podcast Patrick Cronan, the CEO of Invisory joins to talk about increasing growth, marketing automation, retention and operational efficiencies. - [Forbes: Leaders Using Cloud Marketplaces To Future-proof Their Business Models](https://invisory.co/resources/news/forbes-leaders-using-cloud-marketplaces-to-future-proof-their-business-models/) - In this Forbes article, Patrick Cronan, CEO of InVisory—a SaaS company — predicted cloud marketplaces will experience a massive boom in growth: a fifty-billion-dollar market by 2025. - [So You Launched an App on the AppExchange. Now What?](https://invisory.co/resources/ebook/so-you-launched-app-appexchange-now-what/) - In this ebook, you’ll find helpful tips on where to focus your time and energy in the first 30, 60 and 90 days on the Salesforce AppExchange. - [What Comes First in Cloud Partnership Co-Selling Relationships?](https://invisory.co/resources/blog/what-comes-first-in-cloud-partnership-co-selling-relationships/) - Which comes first - customer wins or partner help to drive wins? Dive into improving early partner engagement and fast-tracking your first wins in CRM and hyperscaler cloud marketplaces. - [Announcing Invisory's Partner Success Tracker for Salesforce](https://invisory.co/resources/blog/partner-success-tracker/) - Partner performance insights, at the individual, opportunity and account level, inside Salesforce - now available on the AppExchange from Invisory. - [Invisory Announces Partner Success Tracker on Salesforce AppExchange, the World's Leading Enterprise Cloud Marketplace](https://invisory.co/resources/news/appexchange-partner-success-tracker-pr/) - Invisory today announced it has launched Partner Success Tracker on Salesforce AppExchange, empowering ISVs to uncover the true impact of their partner relationships on pipeline and revenue. - [Azure Acronyms for ISV Marketplace Success](https://invisory.co/resources/blog/azure-acronyms/) - Read our post to learn more about Microsoft Azure acronyms so that you can more successfully navigate your way through the hyperscaler marketplace. - [The Difference Between Azure Co-Sell and IP Co-Sell Ready](https://invisory.co/resources/blog/azure-co-sell/) - Co-sell or IP Co-sell. Do you know the difference? Learn about Microsoft Azure Co-sell process and how ISVs can reach success on the cloud marketplace. - [The Advantages of Being Transactable on the Azure Marketplace](https://invisory.co/resources/blog/azure-transactable/) - Learn the advantages of becoming transactable on the Azure Marketplace, and how Invisory helps ISVs navigate the Microsoft ecosystem and drive success. - [Invisory Creates Roadmap for Understanding the Salesforce Ecosystem in Less Than 3 Month](https://invisory.co/resources/customer-story/customer-story-unifiedpayments/) - Engaging with Invisory created a roadmap to understanding the policy and procedures set forth by Salesforce saving time and resources. Invisory helps create a roadmap to Salesforce understanding saving time and resources. - [Invisory Helps Gridmate Increase ISV Scorecard by 50% in Less Than 3 Months](https://invisory.co/resources/customer-story/customer-story-gridmate/) - Engaging with Invisory uncovered actionable customer insights leading to changes that go beyond the Salesforce ecosystem. - [USA Today - Invisory: A Powerful Solution for ISVs Entering Cloud Marketplaces](https://invisory.co/resources/news/usa-today-invisory-a-powerful-solution-for-isvs-entering-cloud-marketplaces/) - Unlock your cloud marketplace success USA Today – Invisory: A Powerful Solution for ISVs Entering Cloud Marketplaces - [Preparing for Dreamforce](https://invisory.co/resources/blog/preparing-for-dreamforce/) - Preparing for Dreamforce - an action plan to make the most of the largest gathering of Salesforce experts. Gain tips to increase visibility & sales activities. - [Invisory expands cloud marketplace reach to help software companies in cloud marketplaces like Azure and AWS](https://invisory.co/resources/news/invisory-expands-aws-azure/) - Invisory announces an expansion of their solution and leadership team to support ISVs in the hyperscale cloud marketplaces of Azure and AWS. - [Tungsten Automation Fast Tracks Transactable Capabilities on Azure Marketplace with Invisory ](https://invisory.co/resources/customer-story/kofax-fast-tracks-transact/) - Invisory helps execute Tungsten Automation's ecosystem strategy from a Microsoft Azure Marketplace partner to becoming a transactable partner with private offers. - [What’s New with the Azure Marketplace and Microsoft Partner Program?](https://invisory.co/resources/blog/whats-new-with-the-azure-marketplace-and-microsoft-partner-program/) - In July, Microsoft announced a number of new changes to their Microsoft Partner Program. To help you navigate these changes, check out this blog. - [AppExchange Trends and Strategies Propelling ISV Success](https://invisory.co/resources/blog/appexchange-trends-and-strategies-propelling-isv-success/) - Navigating the Salesforce ecosystem successfully is complex. ISVs must remain attuned to AppExchange's trends and opportunities - we explore how in this blog. - [The Future is Transactable - an ISVs path to success in the Azure Marketplace](https://info.invisory.co/the-future-is-transactable-ebook#new_tab) - This eBook guides you through the importance and benefits of becoming transactable, the journey to being IP co-sell ready, tracking partner success, and more. - [A Case for Cloud Marketplaces: a two part series.](https://info.invisory.co/a-case-for-cloud-marketplaces-ebooks#new_tab) - A two part series introducing you to cloud marketplaces and walking you through the process to set your listing up for success. - [In 2024, partnership teams should be making decisions with facts not feelings ](https://invisory.co/resources/blog/in-2024-partnerships-facts/) - Whether you’re building a program from scratch or inheriting an existing program, it's easy to get caught up in the feelings that surround partnerships. - [A startup CMO's guide to the latest Google email regulations](https://invisory.co/resources/blog/google-emails/) - Early stage startups have a unique challenge when it comes to marketing and building brand without a subscribed audience. Has Google changed the rules? - [Your 2024 partner go-to-market guide - System Integrator cliffs notes edition ](https://invisory.co/resources/blog/2024-partner-gtm-guide/) - 2024 partner GTM guide - now is the time to set SI go-to-market resolutions for 2024. This blog focuses on your system integrator (SI) optimization. - [What Comes After Listing on the AWS Marketplace…](https://invisory.co/resources/blog/listing-on-aws-marketplace/) - Many ISVs list an application on the AWS Marketplace and leave the rest to luck. Our blog explores steps to take post listing to realize success faster. - [Misconceptions of Co-Selling with Microsoft](https://invisory.co/resources/blog/misconceptions-of-co-selling-with-microsoft/) - Co-selling with Microsoft is a great opportunity for ISVs to drive success and increase their pipeline, but getting started can be challenging. - [Webinar: The Future is Transactable](https://info.invisory.co/the-future-is-transactable-webinar-replay#new_tab) - On-Demand Webinar: ISV's path to success in Microsoft's Azure Marketplace. Watch now to take your marketplace listing to the next level. - [Webinar: Making the Most of Salesforce's Q4](https://info.invisory.co/making-the-most-salesforce-q4-webinar-replay#new_tab) - On-Demand Webinar: Make the most out of Salesforce's Q4, plus a look forward to fiscal 2024 success. Watch the recording today. - [Webinar: The Co-Marketing Partner Playbook](https://info.invisory.co/comarketing-partner-playbook-webinar-replay#new_tab) - On-Demand Webinar: Move beyond co-selling and into co-marketing for impact. Watch the recording today and walk away with your actionable check list. - [Trialforce: Demo Technology to Accelerate Sales](https://invisory.co/resources/blog/trialforce-demo-technology-to-accelerate-sales/) - Trialforce is an incredibly powerful tool that Salesforce provides to ISVs and OEMs to replicate pre-configured demo environment for your Sales team & partners. - [Webinar: Selling with Salesforce](https://info.invisory.co/selling-with-salesforce-webinar-replay#new_tab) - On-Demand Webinar: Your guide to getting attention and driving revenue with Salesforce AEs and SEs. Watch the recording today. - [Mini eBook: The Co-Marketing Partner Playbook](https://info.invisory.co/the-co-marketing-partner-playbook#new_tab) - Move beyond co-selling and into co-marketing for impact. Check out this co-marketing partner playbook to take your strategy to the next level. - [Making the Case for an Alliance Team eBook](https://info.invisory.co/making-the-case-for-an-alliance-team-ebook) - [Making the Case for a Cloud Alliance Team](https://invisory.co/resources/blog/making-the-case-for-a-cloud-alliance-team/) - Making the case for a cloud alliance and partnership team can help ISVs boost revenue by working with SIs and marketplaces such as Azure, AWS, and Salesforce. - [Webinar - Making the Case for an Alliance Team](https://info.invisory.co/making-the-case-for-an-alliance-team-webinar-replay) - [Salesforce ISV Partner Program: Changes in 2024](https://invisory.co/resources/blog/salesforce-isv-partner-program-changes-in-2024/) - Learn more about the Salesforce ISV Partner Program and changes for 2024, including Accelerate, The AppExchange Marketing Program (AMP), and AppExchange Tiers - [What is Co-Marketing? Maximizing ISV Success with Partners](https://invisory.co/resources/blog/what-is-co-marketing-maximizing-isv-success-with-partners/) - What is co-marketing? Discover how ISVs can work with strategic partners to co-brand, drive pipeline, and launch initiative co-marketing campaigns. - [Salesforce System Integrators: Benefits and challenges of SIs](https://invisory.co/resources/blog/salesforce-system-integrators-benefits-and-challenges-of-sis/) - Salesforce System Integrators (SIs) are an integral part of the ecosystem. Salesforce implementation partners help ISVs set up their solutions faster. - [Hyperscaler vs. CRM Cloud Marketplaces: The Differences](https://invisory.co/resources/blog/hyperscaler-vs-crm-cloud-marketplaces-the-differences/) - Hyperscaler cloud marketplaces and CRM cloud marketplaces have a lot in common, but the ways ISVs list, sell, and become transactable is very different. - [Microsoft Azure Solutions Partner Designations Guide: What’s New in 2024](https://invisory.co/resources/blog/microsoft-azure-solution-partner-designations-guide-whats-new-in-2024-isvs/) - Learn about what's new in the Microsoft Azure Solutions Partner Designation program for ISVs, including Designations in Training Services and Support Services. - [Co-Selling with AWS: Strategies for ISV Success](https://invisory.co/resources/blog/co-selling-with-aws-strategies-for-isv-success-primary-teams-involved/) - Learn about co-selling with AWS, including the primary teams involved with AWS co-selling and what ISVs need to know to succeed on Amazon Web Services. - [It's Event Season... Are You Ready For It?](https://info.invisory.co/its-event-season-webinar-replay) - Dive into our webinar to learn how to successfully participate in events. Whether you're showing up as a sponsor our participant, our guide can help! - [Salesforce AppExchange Security Review Guide for ISVs](https://invisory.co/resources/blog/salesforce-appexchange-security-review-guide-for-isvs/) - Read our Salesforce AppExchange Security Review Guide to learn how ISVs can meet the legal and technical requirements to get listed on the cloud marketplace. - [Partner-Generated vs. Partner-Influenced Deals: The Differences](https://invisory.co/resources/blog/partner-generated-deals-vs-partner-influenced-deals-the-differences/) - Tracking the success of partner performance in your business is critically important as you build and grow a meaningful cloud marketplace alliance program. Your partnership strategy should involve understanding not only who to partner with, but when and how to ensure you are managing your time, energy and resources appropriately. To that end, we’re going - [Breaking Down the Total Economic Benefit of the Microsoft Commercial Marketplace Report ](https://invisory.co/resources/blog/breaking-down-the-total-economic-benefit-of-the-microsoft-commercial-marketplace-report/) - Learn about the Microsoft Commercial Marketplace Report and why more and more ISVs are moving their business to marketplaces like Azure and AWS. - [Preparing for Event Season (and Measuring your ROI)](https://invisory.co/resources/blog/preparing-for-event-season-and-measuring-your-event-roi/) - Check out our blog post on preparing for event season and measuring your event marketing ROI for sponsored and attended events so you can drive success. - [The Executive Pitch for Cloud Marketplaces](https://info.invisory.co/executive-pitch-for-cloud-marketplaces-ebook) - [AWS Marketplace vs. Azure Marketplace: The Differences](https://invisory.co/resources/blog/amazon-aws-marketplace-vs-microsoft-azure-marketplace-the-differences-isvs/) - Read our post to learn about the differences between listing and co-selling on AWS Marketplace vs. Microsoft Azure Marketplace so you can drive success faster. - [Hyperscalers: From Data Centers to Cloud Marketplaces](https://invisory.co/resources/blog/what-is-a-hyperscaler-history-from-data-centers-to-cloud-marketplaces/) - What is a hyperscaler? Read our brief history of hyperscalers to learn how the term went from referring to data centers to cloud marketplaces. - [Azure Metering: The Ultimate Guide for ISVs](https://invisory.co/resources/blog/microsoft-azure-metering-the-ultimate-guide-for-isvs/) - Listed or thinking about listing on the Microsoft Azure Marketplace but need some helping with Azure metering? Our guide for ISVs is here to help. - [A Review of Bob Moore’s "Ecosystem-Led Growth": Partners are the Future](https://invisory.co/resources/blog/a-review-of-bob-moores-ecosystem-led-growth-a-blueprint-for-sales-and-marketing-success-using-the-power-of-partnerships/) - Check out our review of Crossbeam CEO Bob Moore’s new book, Ecosystem-Led Growth: A Blueprint for Sales and Marketing Success Using the Power of Partnerships. - [Private Offers on Microsoft Azure Marketplace: What ISVs Need to Know](https://invisory.co/resources/blog/private-offers-microsoft-azure-isvs/) - Express private offers on the Azure Marketplace faster and at scale with the Invisory platform. Check out our blog post to learn more. - [AWS Partner Paths for ISVs: Software, services, and more ](https://invisory.co/resources/blog/aws-partner-paths-for-isvs-software-services-and-more/) - Discover how to succeed in the AWS Software Partner Path, as well as the Services Path. Are you an ISV struggling with AWS? Invisory is your secret weapon. - [Developing a Multi-Cloud Marketplace Strategy: A Guide for ISVs](https://invisory.co/resources/blog/developing-a-multi-cloud-marketplace-strategy-a-guide-for-isvs/) - Check out our guide for developing a multi-cloud marketplace strategy, including examples of how Invisory can help you reach success faster. - [Tracking Success in Cloud Marketplaces (with Jay McBain)](https://info.invisory.co/tracking-success-in-cloud-marketplaces-webinar-replay) - [Unlock Your Sales Reps’ Secret Weapon: How Cloud Marketplaces Elevate AE Success](https://invisory.co/resources/blog/unlock-your-sales-reps-secret-weapon-how-cloud-marketplaces-elevate-ae-success/) - Many sales reps and AEs see selling on cloud marketplaces as going against their best interests, but marketplaces can actually help you unlock success faster. - [What Invisory is Looking Forward to at AWS Summit LA](https://invisory.co/resources/blog/what-invisory-is-looking-forward-to-at-aws-summit-la-2024/) - Invisory will be attending the AWS Summit LA on May 22, 2024 at the Los Angeles Convention Center. Check out which sessions we recommend. - [Build, Buy or Partner: Operationalizing your Cloud Marketplace Channel](https://invisory.co/resources/blog/build-buy-or-partner-operationalizing-your-cloud-marketplace-channel-apis-gtm-platform/) - Deciding whether to build your own cloud marketplace APIs, invest in a Cloud GTM Platform, or partnering with a vendor can be challenging. Read our guide. - [Co-Selling Success Guide for AWS Partners](https://info.invisory.co/aws-marketplace-co-sell-first-90-days-ebook) - [ForwardLane Retains IP Co-sell Status and Drives Success on Azure Marketplace with Invisory ](https://invisory.co/resources/customer-story/forwardlane-accelerates-transacting-and-retaining-ip-co-sell-status-on-azure-marketplace-financial-services-cloud-marketplace/) - Discover how ForwardLane, a fintech startup, started transacting and retained IP co-sell status with Invisory, a GTM platform for cloud marketplace success. - [Gaining Executive Buy-in for your Partner Program](https://info.invisory.co/from-partner-curious-to-partner-led-webinar-replay) - [Extending Private Offers on AWS Marketplace: An MPPO guide for ISVs](https://invisory.co/resources/blog/extending-private-offers-on-aws-marketplace-an-mppo-guide-for-isvs/) - Discover how to extend marketplace private offers (MPPOs) on the AWS Marketplace, as well as explore solutions to solve for making offers at scale. - [A Startup CMO's Guide to Salesforce Connections 2024](https://invisory.co/resources/blog/a-startup-cmos-guide-to-salesforce-connections-2024-chicago/) - Invisory is attending Salesforce's marketing conference for ISVs, Connections 2024 in Chicago. Check out our tips for making your event a success. - [Gaining Executive Buy-In for your Salesforce Partner Program](https://invisory.co/resources/blog/gaining-executive-buy-in-for-your-salesforce-partner-program-isv/) - Check out our guide for getting executive buy-in as an ISV to invest in your Salesforce Partner Program and drive leads with the AppExchange. - [Reimagining Customer Success for Marketplace: The cloud growth team model for ISVs](https://invisory.co/resources/blog/reimagining-customer-success-for-marketplace-the-cloud-growth-team-model-for-isvs/) - Invisory has re-imagined what customer success looks like in 2024. Here's why our approach can help you drive success as an ISV navigating cloud marketplaces. - [Unlock the Power of Booth Sponsorships at the Next Big Tech Conference or Event](https://invisory.co/resources/blog/unlock-the-power-of-booth-sponsorships-at-the-next-big-tech-conference-or-event/) - Sponsoring a booth at a tech conference or event is a major investment for field marketing. Here's how to drive the ROI and generate the most brand awareness. - [Getting Started on the Salesforce AppExchange: A listing guide for ISVs](https://invisory.co/resources/blog/getting-started-on-the-salesforce-appexchange-a-listing-guide-for-isvs/) - Check out our ISV guide to help you get started and listed on the Salesforce AppExchange. Invisory helps ISVs like Veeam and Stripe reach AppExchange success. - [Tracking Early Signs of Success for your AppExchange Listing](https://invisory.co/resources/blog/tracking-early-signs-of-success-for-your-salesforce-appexchange-listing-isvs/) - Before your Salesforce AppExchange listing begins generating revenue and leads, ISVs need to measure other KPIs to ensure you're on the right track. - [Operationalizing Cloud Marketplaces into Co-Selling Machines](https://info.invisory.co/operationalizing-cloud-marketplaces-into-co-selling-machines-ebook) - [Why AI and ML ISVs are Selling on Google Cloud Marketplace (GCP): Benefits, Challenges, and more](https://invisory.co/resources/blog/why-ai-and-ml-isvs-are-selling-on-google-cloud-marketplace-gcp-benefits-challenges-and-more/) - Discovery why AI and ML ISVs are focusing their efforts on Google Cloud Marketplace (GCP), as well as the benefits and challenges of getting listed. - [How Lumifi Accelerated their GTM Strategy on Azure with Invisory to Start Leveraging Committed Spend](https://invisory.co/resources/customer-story/how-lumifi-accelerated-their-gtm-strategy-on-azure-with-invisory-to-start-leveraging-committed-spend-cybersecurity-isv/) - Learn how cybersecurity ISV Lumifi partnered with Invisory to accelerate their cloud marketplace strategy on Azure to start leveraging committed spend. - [Committed Spend – Your Cloud Marketplace Secret Weapon ](https://invisory.co/resources/blog/committed-spend-your-cloud-marketplace-secret-weapon-consumption-commitment-isvs/) - Committed spend (also called cloud commit, cloud spend, committed use, or consumption commitment) offers ISVs another revenue stream on cloud marketplaces. - [Demystifying the Leading Indicators of Partnership Success with Cloud Marketplaces](https://info.invisory.co/demystifying-leading-indicators-of-success-cloud-marketplaces-ebook) - [Demystifying the Leading Indicators of Partnership Success with Salesforce](https://info.invisory.co/demystifying-leading-indicators-of-success-salesforce-appexchange-ebook) - [What is Cloud Go-to-Market (GTM)? From Strategy to Marketplace Operations](https://invisory.co/resources/blog/what-is-cloud-go-to-market-gtm-platform-solution-strategy-marketplace-operations-isv/) - Discover how Cloud GTM as a category came to be, beginning with the launch of Tackle.io, and how Invisory's Cloud GTM platform is changing the game. - [What to Look Forward to at Black Hat USA 2024: An ISV Guide](https://invisory.co/resources/blog/what-to-look-forward-to-at-black-hat-usa-2024-las-vegas-cybersecurity/) - Black Hat USA 2024, a cybersecurity conference that will take place August 3-8, 2024 in Las Vegas, NV, is a can't miss event for ISVs taking on security. - [WTH does a Salesforce SE do?  ](https://info.invisory.co/salesforce-se-webinar-replay) - [Ditch the Scanner – Not the Leads](https://info.invisory.co/dreamforce-ditch-the-scanner-not-the-leads-webinar-replay) - [Why Your Procurement Team Cares About AWS Marketplace ](https://invisory.co/resources/blog/why-your-procurement-legal-team-cares-about-aws-marketplace-isv/) - Procurement teams at ISVs and enterprises have a lot to gain by improving their AWS Marketplace procurement process. This involves cross-functional buy-in. - [Salesforce ISV Partner Tiers and Journey Updates: Summer 2024 ](https://invisory.co/resources/blog/salesforce-isv-partner-tiers-and-journey-updates-appexchange-track-august-2024/) - 2024 Updates to the Salesforce AppExchange ISV Partner Track, such as new tiers such as Summit, Select, Build, and Exploration. - [Capture More Azure Benefits with New FY25 ISV Partner Program Incentives](https://invisory.co/resources/blog/capture-more-microsoft-azure-marketplace-benefits-with-new-fy25-isv-partner-program-incentives/) - For FY2025, Azure Marketplace has new incentives for ISV Partner Programs like Marketplace Transact, ACR Growth, Azure Innovate, and Azure Migrate and Modernize - [Making the Most of Dreamforce 2024 for Marketing, Sales, and Alliance Teams](https://invisory.co/resources/blog/making-the-most-of-salesforce-dreamforce-conference-2024-for-marketing-sales-alliance-teams-isvs-moscone-center-san-francisco/) - Dreamforce 2024 (Sep 17 - Sep 19) is around corner. Salesforce ISVs will flood San Francisco, the Moscone Center, and other events. Elton John will play. - [Trends in Partner Selling: Digesting Salesforce’s 2024 Report](https://invisory.co/resources/blog/trends-in-partner-selling-digesting-salesforces-2024-report/) - Salesforce put out a recent report "Trends in Partner Selling." Check out our quick recap on the 2024 results from the survey. - [Idenprotect Launches Multi-Cloud Marketplace Strategy to Capitalize on Untapped Committed Spend Budgets](https://invisory.co/resources/customer-story/idenprotect-launches-multi-cloud-marketplace-strategy-to-capitalize-on-untapped-committed-spend-budgets/) - Learn how Idenprotect, a passwordless login solution, leveraged the Invisory cloud GTM platform to get listed on AWS and Azure, with future plans for Google. - [How to Survive Event FOMO](https://invisory.co/resources/blog/how-to-survive-event-fomo/) - What do you do when your entire team is away at an event like Dreamforce? Check out our top tips for overcoming event FOMO. - [The Cloud Marketplace GTM Playbook](https://info.invisory.co/cloud-marketplace-gtm-playbook) - [The Salesforce GTM Playbook](https://info.invisory.co/salesforce-gtm-playbook) - [Top 10 Steps to Crush your Go-to-Market with Salesforce](https://info.invisory.co/10-tips-to-crush-gtm-with-salesforce-ebook) - [Mastering Partner Go-To-Market Strategies on Salesforce AppExchange](https://info.invisory.co/mastering-partner-gtm-strategies-webinar-replay) - [Google Cloud Marketplace (GCP) vs. Azure vs. AWS: Which is right for you?](https://invisory.co/resources/blog/google-cloud-marketplace-gcp-vs-azure-vs-aws-marketplace-which-is-right-for-you/) - Learn about the differences between Google Cloud Marketplace (GCP) vs. Azure Marketplace vs. AWS Marketplace, which is crucial for ISVs looking to list. - [Agentforce: What Salesforce ISVs Need to Know](https://invisory.co/resources/blog/agentforce-what-salesforce-isvs-need-to-know/) - Salesforce announced Agentforce in 2024 at Dreamforce. Here's what ISVs need to know about the CRM giant's major AI initiative. - [Committed Spend... Your Secret Weapon](https://info.invisory.co/committed-spend-idenprotect-webinar-replay) - [The Advantages of Selling on Cloud Marketplaces](https://info.invisory.co/advantages-of-selling-on-cloud-marketplaces-ebook) - [The Advantages of Selling with Salesforce](https://info.invisory.co/advantages-of-selling-with-salesforce-ebook) - [Making the Case for Agentforce Early Adoption](https://invisory.co/resources/blog/making-the-case-for-agentforce-early-adoption-salesforce/) - Learn why ISVs in the Salesforce ecosystem are racing to build out Agents fr Agentforce, the CRM giant's biggest AI push to date, announced at Dreamforce 2024 - [How to Register Co-sell Opportunities and Get a Microsoft Seller’s Attention ](https://invisory.co/resources/blog/how-to-register-co-sell-opportunities-and-get-a-microsoft-sellers-attention/) - Discover how to register co-sell opportunities with Microsoft strategically to get a seller's attention, as well as how to outline your joint value proposition. - [Why Comp Neutrality is Essential for a Successful Cloud Marketplace Motion](https://invisory.co/resources/blog/why-comp-neutrality-is-essential-for-a-successful-cloud-marketplace-motion-isv/) - Comp Neutrality, or the practice of not reducing payments because of cloud marketplace fees, is crucial to making the new channel a success. - [Why Data Backup and Disaster Recovery ISVs are Selling on Cloud Marketplaces](https://invisory.co/resources/blog/why-data-backup-and-disaster-recovery-isvs-are-selling-on-cloud-marketplaces/) - Data Backup and Recovery ISVs like Veeam are flocking to cloud marketplaces to sell solutions across a wide range of industries. - [Agentforce 101](https://info.invisory.co/agentforce-101-webinar-replay) - A guide for ISVs getting started with Agentforce and the benefits of early adoption. Watch our webinar to learn more. - [Inc. Names Invisory as a 2024 Power Partner Award Winner](https://invisory.co/resources/news/inc-names-invisory-as-a-2024-power-partner-award-winner/) - Inc. Magazine has named Invisory a 2024 Power Partner. Read the press release to learn how Invisory helps ISVs reach success on cloud marketplaces. - [How to Make Salesforce AE Intros](https://invisory.co/resources/blog/how-to-make-salesforce-ae-intros/) - Check our our tips for making Salesforce AE intros so you can drive sales. This guide helps ISVs navigating the AppExchange and other parts of the ecosystem. - [Telling Your Story as an ISV Partner](https://invisory.co/resources/blog/telling-your-story-as-an-isv-partner/) - Tell your story as an ISV, independent software vendor, so that you can better sell in ecosystems like Salesforce, Azure, AWS, and others. Learn more. - [Invisory is Winner of 2024 Merit Awards for Marketing and Communication](https://invisory.co/resources/news/invisory-is-winner-of-2024-merit-awards-for-marketing-and-communication/) - Invisory won the gold medal in the Merit Awards category for Content Marketing for their eBook on getting Transactable in Azure. Read the press release now. - [Your ISV Marketing Needs to be Different for the Salesforce Ecosystem](https://invisory.co/resources/blog/your-isv-product-marketing-needs-to-be-different-for-the-salesforce-ecosystem/) - Learn about ISV marketing strategies for navigating the Salesforce ecosystem so that you can reach success on the AppExchange faster than ever before. - [Inc. Magazine - How Partnerships Can Catalyze Growth for Small Businesses](https://invisory.co/resources/news/inc-magazine-partnerships/) - In the modern business ecosystem, it's no longer just about what you can achieve alone, but also about the strength and synergy of the partnerships you forge. ## Pages - [Home](https://invisory.co/) - Sharpen your go-to-market strategy and cement your status as a leader across major cloud app marketplaces. One platform to simplify selling & co-selling. - [About](https://invisory.co/company/about/) - We help ISVs achieve marketplace success. - [Invisory for Hyperscalers](https://invisory.co/cloud-marketplace/hyperscaler/) - Learn more about hyperscaler cloud marketplace solutions like Invisory that help ISVs list and sells apps on Azure, the AWS store, GCP, and others. - [Microsoft Azure Marketplace and Why it Matters to ISVs](https://invisory.co/cloud-marketplace/hyperscaler/microsoft-azure-marketplace-isvs/) - Lear why ISVs are listing, selling, and becoming transactable on the Microsoft Azure Marketplace, a hyperscaler that is changing how software is sold. - [Packages](https://invisory.co/packages/) - Learn more about Invisory's packages that help ISVs grow their cloud marketplace success with playbooks, guidance and cutting edge technology. - [Google Cloud Marketplace Co-Selling Guide for ISVs](https://invisory.co/cloud-marketplace/hyperscaler/google-cloud-marketplace-gcp-isvs/co-selling-guide/) - This Google Cloud Marketplace co-selling guide helps ISVs reach success faster with Field Service Reps (FSR), ISV Specialists, and other cloud sellers. - [AWS Marketplace Co-Selling Guide for ISVs](https://invisory.co/cloud-marketplace/hyperscaler/aws-amazon-web-services-marketplace-isvs/co-selling-guide/) - Our AWS Marketplace co-selling guide helps ISVs unlock the right incentives, connect with PDMs and AEs, and drive sales with a hyperscaler cloud marketplace. - [Microsoft Azure Marketplace Co-Selling Guide for ISVs](https://invisory.co/cloud-marketplace/hyperscaler/microsoft-azure-marketplace-isvs/co-selling-guide/) - This Microsoft Azure co-selling guide will help you drive success faster with PDMs, AEs enterprise clients with MACC, reach IP-co-sell status and more. - [Salesforce AppExchange and Why it Matters to ISVs](https://invisory.co/cloud-marketplace/crm/salesforce-appexchange-and-why-it-matters-to-isvs/) - Check out our Salesforce AppExchange listing guide for ISVs to streamline your go-to-market (GTM) strategy for selling your app on the popular CRM marketplace. - [Drive Cloud Marketplace Success in B2B SaaS](https://invisory.co/cloud-marketplace/b2b-saas-software/) - Learn why B2B SaaS companies are selling their software on cloud marketplaces like AWS, Azure, Google Cloud, Salesforce AppExchange, and others - [Drive Cloud Marketplace Success in Retail and eCommerce](https://invisory.co/cloud-marketplace/retail-ecommerce/) - ISVs that sell into retail and eCommerce businesses are flocking to cloud marketplace to tap into co-selling, committed spend budgets, and more. - [Industry](https://invisory.co/industry/) - [Drive Cloud Marketplace Success in Healthcare and Life Sciences (HLS)](https://invisory.co/cloud-marketplace/healthcare-and-life-sciences-hls/) - Learn why ISVs selling into HLS (healthcare and life sciences) are doubling down on cloud marketplaces, co-selling, and accessing committed spend budgets. - [Drive Cloud Marketplace Success in Data Backup, Recovery and Resilience](https://invisory.co/cloud-marketplace/data-backup-recovery-and-resilience/) - See how ISVs like Veeam, AvePoint, and others in Data Backup, Recovery and Resilience are seeing success with Invisory on cloud marketplaces. - [Drive Cloud Marketplace Success with AI, ML, and Agents](https://invisory.co/cloud-marketplace/ai-ml-agents/) - ISVs selling AI, ML, and agentic solutions can see a huge upside co-selling on cloud marketplaces like AWS, Azure, Google Cloud, and Salesforce. - [Drive Cloud Marketplace Success in Cybersecurity](https://invisory.co/cloud-marketplace/cybersecurity/) - With Palo Alto Networks and Crowdstrike generating $1B USD on AWS Marketplace alone, now is the time for cybersecurity ISVs to sell on cloud marketplaces. - [Drive Cloud Marketplace Success in Financial Service (FinServ)](https://invisory.co/cloud-marketplace/financial-service-finserv/) - ISVs selling into financial service institutions like banks, brokerages, fintech firms, and other FinServ companies are seeing cloud marketplace success. - [Drive Cloud Marketplace Success in MarTech](https://invisory.co/cloud-marketplace/martech-marketing-technology/) - MarTech ISVs are seeing success co-selling and making private offers on cloud marketplaces such as AWS, Azure, Google Cloud, and Salesforce AppExchange. - [Drive Cloud Marketplace Success in Data Analytics](https://invisory.co/cloud-marketplace/data-analytics/) - Data analytics ISVs are selling on cloud marketplaces to access committed spend, co-sell opportunities, and new audience segments. - [Careers](https://invisory.co/company/jobs/) - Join our growing team! Invisory is the game-changing SaaS company revolutionizing the way ISVs conquer cloud marketplaces from Azure to AWS, Salesforce to ServiceNow, & beyond - [The Value of Co-Selling on Cloud Marketplaces and How to Master it​​](https://invisory.co/cloud-marketplace/the-value-of-co-selling-on-cloud-marketplaces-and-how-to-master-it/) - Discover the value of co-selling on cloud marketplaces with partners and inside sales reps at AWS, Azure, Google Cloud, and the Salesforce AppExchange. - [Resources](https://invisory.co/resources/) - Learn about cloud marketplaces, best practices for ISVs, and more on Invisory's Resource hub. Learn more about buying and selling apps for CRMs & hyperscalers. - [Blog](https://invisory.co/resources/blog/) - Learn about cloud marketplaces, best practices for ISVs, and more on the Invisory blog. Learn more about buying and selling apps for CRMs and hyperscalers. - [Solutions](https://invisory.co/cloud-marketplace/) - Discover solutions for ISVs looking to list on cloud marketplaces, including Salesforce AppExchange, AWS Store, ServiceNow Store, Azure, and others. - [Google Cloud Marketplace (GCP) and Why it Matters to ISVs](https://invisory.co/cloud-marketplace/hyperscaler/google-cloud-marketplace-gcp-isvs/) - Google Cloud Marketplace, sometimes referred to as GCP Marketplace, is an important way for ISVs to sell solutions for customers built on Google Cloud. - [Webinars](https://invisory.co/resources/webinars/) - Webinars Best practices and actionable guidance from our team of cloud marketplace experts. Insider Session: Activate Your Salesforce GTM Strategy Insider Session: Activate Your Salesforce GTM Strategy Read More » • Webinar Who’s Who in the Google Zoo? Who’s Who in the Google Zoo? Read More » • Webinar How to Run an Effective Co-Sell - [News](https://invisory.co/resources/news/) - Learn about cloud marketplaces, best practices for ISVs, and more on Invisory's press & news hub, including stories in US News and other top publications. - [eBooks](https://invisory.co/resources/ebooks/) - Learn about cloud marketplaces, best practices for ISVs, and more on Invisory's eBook hub. Keep up with the latest buying and selling trends. - [Customer Stories](https://invisory.co/resources/customer-stories/) - Learn about cloud marketplaces, best practices for ISVs, and Invisory customer stories hub. Discover why today's startups our listing, selling, and co-selling. - [Invisory for CRMs](https://invisory.co/cloud-marketplace/crm/) - Discover CRM cloud marketplace solutions to help you list on the Salesforce AppExchange, ServiceNow Store, and other marketplaces. - [AWS Marketplace and Why it Matters to ISVs](https://invisory.co/cloud-marketplace/hyperscaler/aws-amazon-web-services-marketplace-isvs/) - Learn how Invisory is helping ISVs get listed and manage their marketplace relationships on the AWS Marketplace, including developing a co-sell strategy. - [Mastering Your Go-To-Market (GTM) Strategy](https://invisory.co/cloud-marketplace/go-to-market-strategy-gtm/) - Invisory offers go-to-market (GTM) strategy and services to ISVs looking to drive cloud marketplace success faster and with fewer hurdles. Learn more today. - [Multi-Cloud Marketplace GTM Strategy](https://invisory.co/cloud-marketplace/multi-cloud-marketplace-gtm-strategy/) - Build your multi-cloud marketplace strategy with Invisory. Get listed on Azure, AWS, Salesforce AppExchange and Google Cloud, then operationalize the motion. - [Invisory's Partner Success Tracker: Measure Success™](https://invisory.co/cloud-marketplace/partner-success-tracker/) - Learn about how Invisory's Partner Success Tracker can help you better manage relationships in Salesforce AppExchange and other cloud marketplaces. - [Invisory's Cloud GTM Platform & Solution](https://invisory.co/cloud-marketplace/cloud-gtm-strategy-go-to-market/) - Learn about Invisory's Cloud GTM Strategy & Solution so you can reach cloud marketplace success on AWS, Azure, Google, and Salesforce AppExchange. - [End User License Agreement (EULA)](https://invisory.co/company/eula/) - End User License Agreement (EULA) Prepared by Invisory, Inc. PLEASE READ CAREFULLY. BY ACCESSING AND USING THE INVISORY, INC. (“INVISORY”) SERVICES YOU AGREE TO BE BOUND BY THIS END USER LICENSE AGREEMENT (“Agreement”). “Services” means and includes any and all Invisory products and services made available to Customer from Invisory (including without limitation any onboarding - [salesforce](https://invisory.co/salesforce/) - [Contact](https://invisory.co/company/contact/) - How can we help? Our team of marketplace experts is here to show you how Invisory can transform your business. Schedule a call or drop us an email and we’ll get right back to you! Contact Us - [All FAQs (Helpie FAQ)](https://invisory.co/all_helpie_faq_page/) - Sample of All FAQs (Helpie FAQ) - [Helpie FAQ - Group Sample](https://invisory.co/helpie_faq_page/) - [helpie_notices group_id='65'/] - [Contact - Microsoft](https://invisory.co/company/contact-microsoft/) - Get Transactable Now on the Azure Marketplace The Get Transactable Now promotion is a limited time offer to provide a finished software product version of the Azure Marketplace SaaS landing page and web hook code that comprise the technical configuration for marketplace SaaS offers. You can schedule a time using the link below or email - [Contact Sales](https://invisory.co/company/contact-sales/) - How can we help? Our team of marketplace experts is here to show you how Invisory can transform your business. Schedule a call or drop us an email and we’ll get right back to you! Schedule a Call Email Us - [Privacy Policy](https://invisory.co/privacy-policy/) - Privacy Policy Below is the privacy policy for Invisory. Please read through the details and reach out to our team if you have any questions. CollectionWe collect data about you directly from you and automatically through your use of our website. We may combine data automatically collected with other data that we have collected about you - [Company](https://invisory.co/company/) - Invisory’s mission is to empower ISVs with a seamless, accelerated, and strategic approach to app listing, launching, and market success. - [Terms of Service](https://invisory.co/terms-of-service/) - Terms of Service This Subscription Agreement (the “Agreement”) is made by and between Invisory, Inc., a corporation incorporated in Delaware, with a principal place of business at 2810 W 43rd #301, Minneapolis, MN 55410 (“Invisory”), and Client (the “Client”).In consideration of the mutual promises in this Agreement, and other good and valuable consideration, the receipt - [Reports](https://invisory.co/resources/reports/) ## Jobs - [Partnership Strategist, Multi-Cloud](https://invisory.co/company/jobs/partnership-strategist-multi-cloud/) - About InvisoryInvisory is a leading platform that empowers independent software vendors (ISVs) to expand their revenue channels and optimize partnership relationships within the rapidly expanding 'Cloud GTM' ecosystems. In this ecosystem, hyper-scale Cloud Marketplaces and partner co-selling strategies are foundational for success. We are committed to providing our customers with innovative solutions, fostering collaboration and ## Categories - [Blog](https://invisory.co/resources/category/blog/) - [Customer Story](https://invisory.co/resources/category/customer-story/) - [Webinar](https://invisory.co/resources/category/webinar/) - [News](https://invisory.co/resources/category/news/) - [eBook](https://invisory.co/resources/category/ebook/) - [Insights Report](https://invisory.co/resources/category/insights-report/) ## Tags - [Salesforce](https://invisory.co/resources/tag/salesforce/) - [Azure](https://invisory.co/resources/tag/azure/) - [AWS](https://invisory.co/resources/tag/aws/) - [Google](https://invisory.co/resources/tag/google/) - [Industry Use Cases](https://invisory.co/resources/tag/industry-use-cases/) - [GTM Strategy](https://invisory.co/resources/tag/gtm-strategy/) - [Multi-Cloud](https://invisory.co/resources/tag/multi-cloud/) ## FAQ Categories - [Uncategorized FAQ](https://invisory.co/helpie_faq_category/uncategorized-faq/) ## FAQ Groups - [Getting Started](https://invisory.co/helpie_faq_group/getting-started/)